Portfolio-Wide Brand & Revenue Strategy (100+ Hotels)

Led brand and commercial strategy across a national portfolio of 100+ hotels and F&B concepts. Developed positioning, messaging, and full-funnel digital ecosystems to drive direct revenue and strengthen market presence. Partnered with revenue, sales, and operations teams to align brand with performance across brand.com, paid media, and OTA strategy. Built scalable frameworks for openings, repositioning, and guest experience improving channel mix, increasing brand.com contribution, and supporting long-term asset value.