Hotel Digital Marketing Strategy Increasing Direct Bookings & ADR

Developed and executed a portfolio-wide digital marketing strategy focused on increasing direct bookings while maintaining ADR growth. Leveraged booking window analysis (45+ days), OTA channel optimization, and targeted campaign planning across multiple properties.

Built reporting frameworks, campaign calendars, and commercial plans aligned to demand and segmentation.

Result: stronger direct channel mix, improved booking pace, and higher-value guest acquisition.