Rebrand Cafe

Developed a full lifestyle brand concept for a retro-inspired neighborhood food & beverage destination, blending nostalgic Americana with a modern, edgy social vibe. Scope included brand identity direction, logo exploration, color palette development, experiential programming ideas, environmental branding, food presentation concepts, pattern/icon design, and guest-facing visual storytelling designed to influence everything from drive-through experience to poolside moments and social media engagement.