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Hi, I’m Divya, a designer and co-founder of Sootink, a slow fashion label. I bring over a decade of experience in garment construction, fashion illustration, and end-to-end product development, with a focus on comfortable, modern silhouettes for women. I thrive on translating traditional Indian textile aesthetics into contemporary forms and leading the full design process from concept to production. I enjoy collaborating with artisans and small-scale suppliers, shaping brand visuals, styling, and storytelling for collections, and guiding clients through the design-to-market journey with hands-on leadership in photoshoots, production, and launches.…Hi, I’m Divya, a designer and co-founder of Sootink, a slow fashion label. I bring over a decade of experience in garment construction, fashion illustration, and end-to-end product development, with a focus on comfortable, modern silhouettes for women. I thrive on translating traditional Indian textile aesthetics into contemporary forms and leading the full design process from concept to production. I enjoy collaborating with artisans and small-scale suppliers, shaping brand visuals, styling, and storytelling for collections, and guiding clients through the design-to-market journey with hands-on leadership in photoshoots, production, and launches.

Divya

Designer, Textile Designer, Costume Designer, +5

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Hi, I’m Divya, a designer and co-founder of Sootink, a slow fashion label. I bring over a decade of experience in garment construction, fashion illustration, and end-to-end product development, with a focus on comfortable, modern silhouettes for women. I thrive on translating traditional Indian textile aesthetics into contemporary forms and leading the full design process from concept to production. I enjoy collaborating with artisans and small-scale suppliers, shaping brand visuals, styling, and storytelling for collections, and guiding clients through the design-to-market journey with hands-on leadership in photoshoots, production, and launches.…Hi, I’m Divya, a designer and co-founder of Sootink, a slow fashion label. I bring over a decade of experience in garment construction, fashion illustration, and end-to-end product development, with a focus on comfortable, modern silhouettes for women. I thrive on translating traditional Indian textile aesthetics into contemporary forms and leading the full design process from concept to production. I enjoy collaborating with artisans and small-scale suppliers, shaping brand visuals, styling, and storytelling for collections, and guiding clients through the design-to-market journey with hands-on leadership in photoshoots, production, and launches.

Available to hire

Hi, I’m Divya, a designer and co-founder of Sootink, a slow fashion label. I bring over a decade of experience in garment construction, fashion illustration, and end-to-end product development, with a focus on comfortable, modern silhouettes for women. I thrive on translating traditional Indian textile aesthetics into contemporary forms and leading the full design process from concept to production.

I enjoy collaborating with artisans and small-scale suppliers, shaping brand visuals, styling, and storytelling for collections, and guiding clients through the design-to-market journey with hands-on leadership in photoshoots, production, and launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Malayalam

Advanced

Work Experience

Apparel Designer at Visista Boutique

January 1, 2016 - January 1, 2017

Designed premium hand-embroidered blouses, sarees, lehengas and gowns; coordinated with artisans to ensure garment quality and fit. Managed fashion photo shoots and styling.

Apparel Designer at Visista Boutique

January 1, 2017 - January 1, 2019

Designed premium hand-embroidered blouses, sarees, lehengas and gowns; coordinated with pattern makers and production teams to ensure garment quality and fit. Managed fashion photo shoots and styling.

Freelance Fashion Designer at Independent

January 1, 2021 - January 1, 2024

Undertook commission-based design work for Ziva Maternity; created design sketches based on provided fabric prints for retail mass production. Designed fabric-painted and bespoke outfits for individual clients. Refurbished and customized traditional sarees into contemporary outfits for festive occasions. Managed design development including sketches, fabric coordination, and production guidance.

Designer & Co-founder at SootinK (Slow Fashion Label)

January 1, 2024 - Present

Founded and developed a slow fashion label focused on Indian prints and thoughtful, comfortable design. Designed and developed women’s wear collections; managed full design process from concept development, sketching and sampling to final production. Sourced fabrics and trims, coordinated with small-scale textile suppliers. Directed product styling, photo shoots and brand storytelling. Handled customer engagement, order management and product launches; managed Instagram presence and collaborations with influencers.

Freelance Fashion Designer at Ziva Maternity (Freelance)

January 1, 2021 - December 31, 2024

Created design sketches based on provided fabric prints for retail mass production; designed fabric-painted and bespoke outfits; refurbished traditional sarees into contemporary outfits; sourced fabrics and trims with small-scale textile suppliers; led design development from concept to final production; managed brand storytelling via Instagram; coordinated photo shoots; engaged with clients and managed orders.

Apparel Designer at Jugalbandhi

January 1, 2019 - January 1, 2021

Designed women’s wear collections from concept development to final bulk production; created sketches, prototypes and technical specifications; conducted trend research on fabrics, colours and silhouettes; selected fabrics, trims and embellishments; coordinated with pattern makers and production teams; managed fashion photo shoots including styling and model coordination.

Apparel Designer at Visita Boutique

January 1, 2017 - January 1, 2019

Designed premium handmade embroidered blouses, saris, lehengas and gowns; coordinated with artisans to execute embroidery designs; assisted clients with customization, fittings and styling; managed fashion photo shoots including styling and model coordination.

Merchandising Executive at Kitex Garments Ltd.

January 1, 2014 - January 1, 2016

Managed international kidswear buyers including Mothercare, Toys R Us, Babies R Us and Burt's Bees Baby; coordinated with suppliers for timely material sourcing; maintained fabric and trim data in ERP systems; ordered fabrics and trims as per BOMs; followed up production processes from sampling to shipment; ensured pre-shipment inspection compliance and shipment approvals.

Designer & Co-founder at Soootink (Slow Fashion Label)

January 1, 2024 - Present

Founded and developed a slow fashion label focused on breathable cotton garments; design and develop women’s wear and kids’ wear; manage full design process from concept development, sketching and sampling to final production; source fabrics and trims and collaborate with small-scale textile suppliers; direct product styling, photo shoots and brand visual storytelling; handle customer engagement, order management and product launches; manage Instagram presence, ads and influencer collaborations; conduct exhibitions and pop-up stalls to build brand visibility and generate direct sales.

Merchandising Executive at Kitex Garments Ltd

January 1, 2014 - January 1, 2016

Managed international kids’ wear buyers including Mothercare and Toys R Us; coordinated with suppliers for timely material sourcing; maintained fabric and trim data in ERP systems; ordered fabrics and trims as per BOMs; followed up production processes from sampling stage to shipment; ensured pre-shipment inspection compliance and shipment approvals.

Freelance Fashion Designer at Ziva Maternity (Independent)

January 1, 2021 - January 1, 2024

Commission-based design work for Ziva Maternity; creating design sketches based on provided fabric prints for retail mass production; reworked traditional sarees into contemporary outfits for festive occasions; produced client-specific outfits; development guidance throughout production.

Freelance Fashion Designer at Independent / Ziva Maternity

January 1, 2021 - January 1, 2024

Undertook commission-based design work for Ziva Maternity; created design sketches based on provided fabric prints for retail mass production; designed fabric-painted and bespoke outfits; managed design development and production guidance.

Apparel Designer at Jugalbandhi (Kochi)

January 1, 2019 - January 1, 2021

Developed apparel designs; coordinated with artisans; created samples; worked with pattern makers and production team; assisted with styling and photo shoots.

Apparel Designer at Visita Boutique (Bengaluru)

January 1, 2017 - January 1, 2019

Designed premium ready-to-wear; created sketches and technical specifications; coordinated with pattern makers; managed fittings and styling.

Merchandising Executive at Kitex Garments Ltd, Kochi

January 1, 2014 - January 1, 2016

Coordinated merchandising; sourced fabrics; maintained BOM data; led production coordination and supplier liaison.