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I'm Yannick Green, a resourceful and strategic media buyer who thrives on turning data into action. I have a proven track record negotiating favorable rates, placing premium media, and optimizing campaigns to boost brand visibility and ROI. Beyond media buying, I lead teams, build partnerships with community organizations, and develop marketing content that resonates. I'm curious, adaptable, and committed to continuous learning in fast-paced, collaborative environments.…I'm Yannick Green, a resourceful and strategic media buyer who thrives on turning data into action. I have a proven track record negotiating favorable rates, placing premium media, and optimizing campaigns to boost brand visibility and ROI. Beyond media buying, I lead teams, build partnerships with community organizations, and develop marketing content that resonates. I'm curious, adaptable, and committed to continuous learning in fast-paced, collaborative environments.

Yannick Green

Media Coordinator, Digital Producer, Content Producer, +5

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I'm Yannick Green, a resourceful and strategic media buyer who thrives on turning data into action. I have a proven track record negotiating favorable rates, placing premium media, and optimizing campaigns to boost brand visibility and ROI. Beyond media buying, I lead teams, build partnerships with community organizations, and develop marketing content that resonates. I'm curious, adaptable, and committed to continuous learning in fast-paced, collaborative environments.…I'm Yannick Green, a resourceful and strategic media buyer who thrives on turning data into action. I have a proven track record negotiating favorable rates, placing premium media, and optimizing campaigns to boost brand visibility and ROI. Beyond media buying, I lead teams, build partnerships with community organizations, and develop marketing content that resonates. I'm curious, adaptable, and committed to continuous learning in fast-paced, collaborative environments.

Available to hire

I’m Yannick Green, a resourceful and strategic media buyer who thrives on turning data into action. I have a proven track record negotiating favorable rates, placing premium media, and optimizing campaigns to boost brand visibility and ROI.

Beyond media buying, I lead teams, build partnerships with community organizations, and develop marketing content that resonates. I’m curious, adaptable, and committed to continuous learning in fast-paced, collaborative environments.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Media Buyer at Initiative Media

July 1, 2022 - November 1, 2024

Managed negotiations with media partners to secure competitive rates and premium placements aligned with campaign goals and budgets. Purchased specialty and conventional broadcast media across platforms, developed media buying strategies to maximize audience reach and brand awareness, and collaborated with the media planning team to ensure smooth campaign execution. Generated pre-buy and post-buy reports with insights and recommendations on budget allocation and media effectiveness. Negotiated make-goods and value-added opportunities, proactively monitored media executions to mitigate variances and ensure timely delivery. Conducted market research to stay informed on the media landscape, industry trends, and competitor activities to optimize buying approaches.

Youth Program Director at Town Of Ajax

October 1, 2018 - October 1, 2022

Promoted within eight months for exceeding goals and successfully executing high-impact youth development programs. Supervised a team of five youth program leaders, managing program intake targets and delivering high quality services through the Youth Hub Program. Coordinated events from concept development to evaluation, and managed the annual operating budget with resource allocation recommendations. Developed daily reports on program outcomes and staff performance, and collaborated with community partners to facilitate community development needs. Participated in recruitment, hiring decisions, and staff development initiatives.

Receiving and Sales Representative at BuyBuy Baby

March 1, 2020 - October 1, 2021

Successfully sold over $300,000 of products within the first six months, delivering high-volume productivity while exceeding daily quotas. Assessed customer needs, highlighted product features, and advised on optimal selections. Responded promptly to price quotations and inquiries, processed orders, and ensured accurate shipping. Managed inventories, maintained shipping readiness, and ensured safe delivery.

Fitness Advisor/ Sales Representative at GoodLife Fitness

June 1, 2014 - August 1, 2018

Achieved over 2,000 membership and personal training sales in three years, earning top Personal Training and Sales Associate awards. Identified more than 1,400 potential B2B and B2C leads through outbound calling, in-person prospecting, and local promotions. Negotiated prices and terms of sales and service agreements, prepared contracts, and submitted orders for processing. Conducted outreach to local businesses to negotiate cross-promotions and event collaborations for lead generation and sales efforts.

Customer Service Representative at GoodLife Fitness

August 1, 2013 - June 1, 2014

Regularly followed up with new and existing customers to discuss needs, upsell, obtain referrals and maintain positive relationships to ensure future sales. Negotiated prices and terms of sales and service agreements, generated sales activity and forecast reports, and supported the Sales Manager with briefings and planning.

Sales Team Leader at Samsara Global Marketing

June 1, 2012 - August 1, 2013

Supervised a sales team of four to carry out prospecting and sales to raise funds for charities including SunnyBrook Hospital, World Vision and Christian Children's Fund. Exceeded daily sales targets and produced over 300 new donors within the first six months, generating approximately $144,000 in total annual donations. Promoted to team leader for exhibiting strong sales, interpersonal and leadership skills. Managed, trained, motivated and supported team members through product and sales training, overcoming objections workshops to enable performance growth.

Fitness Advisor / Sales Representative at Goodlife Fitness

June 1, 2014 - August 1, 2018

Achieved over 2,000 membership and personal training sales within three years; earned top Personal Training and top Sales Associate awards in the first year. Identified over 1,400 potential B2B and B2C leads via outbound calls, in-house promotions, and in-person lead generation. Promoted within one year for motivation and sales skills; consistently followed up with customers to upsell and maintain relationships. Negotiated prices and terms, generated contracts, and submitted orders; prepared and presented sales activity and forecast reports.

Account Representative (Volunteer) at Durham College Campus Media

January 1, 2015 - August 1, 2016

Volunteer role providing account support for campus media initiatives; specific responsibilities not detailed in resume.

Production Artist (Volunteer) at Durham College Campus Media

September 1, 2016 - December 1, 2017

Volunteer production artist supporting campus media projects; responsibilities not detailed in resume.