Oumeima Abrougui

Content Marketing Manager at Great Place to Work® Middle East

Developed and implemented content marketing strategies to drive engagement, boost brand visibility, and enhance customer retention, aligning with business objectives. Leveraged SEO best practices to improve content discoverability and organic search performance. Led creative storytelling for marketing content that reflected the brand’s mission and values. Created and managed editorial calendars to ensure timely, high-quality content delivery across websites, social media, and marketing collateral. Conceptualized and produced Reels and other creatives that fit Great Place to Work Middle East branding.

Project Lead at Quomeda

Managed client interactions by leading bi-weekly update meetings, ensuring high client satisfaction with proactive solutions to project challenges. Delivered personalized client support through timely project updates, understanding client needs, and ensuring alignment with project deliverables. Facilitated team meetings to discuss client feedback, reinforcing client-oriented service within the team.

Market Research Executive at Quomeda

Conducted virtual interviews with key industry experts, enhancing client experience by integrating their insights into research initiatives. Maintained excellent client relationships by promptly addressing inquiries and providing professional and empathetic communication via Zoom and email. Customized research findings to client specifications, aligning reports and analyses with their objectives for optimal satisfaction.

Offline Marketing and Communication Specialist at National Pen

Worked on briefs and executed offline marketing activities. Measured and reported the performance of all offline campaigns. Coordinated the design of promotional material and distributed it through offline channels. Measured and analyzed communication campaigns to continuously improve outreach effectiveness.

Content Specialist at Qore Marketing

Created engaging and compelling content like blog posts, infographics, and social media posts. Ensured all website content aligns to marketing messages and meets brand standards for a consistent tone of voice and identity. Researched and curated external related content for targeted channels.

Customer Service Student Advisor at Worldwide Studies

Assisted prospective students through a consultative process, providing guidance tailored to individual educational goals and needs. Engaged with prospective students via call campaigns, SMS, chat, and email to inform them about the Online Program, answer queries, and support their application process. Maintained a positive, supportive interaction style, ensuring students felt heard and valued at each stage of communication.