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I specialise in running successful marketing teams with budgets from £100,000 to £30 million. I have a history of driving a measurable difference whether it is clicks to site (+127%), engagement (x3) or revenue (£300m). I bring a startup mentality with data at the core and have consistently built analytics and reporting structures that support business growth (300% ROI in under 9 months, 50% reduction in acquisition cost). Above all, I work collaboratively with every function and get a kick out of coaching my team to perform at their absolute best. I prioritise cross-functional collaboration across brand, BI, performance, product, CRM and affiliates to ensure timely delivery and continual optimisation while mentoring my team to reach their full potential.…I specialise in running successful marketing teams with budgets from £100,000 to £30 million. I have a history of driving a measurable difference whether it is clicks to site (+127%), engagement (x3) or revenue (£300m). I bring a startup mentality with data at the core and have consistently built analytics and reporting structures that support business growth (300% ROI in under 9 months, 50% reduction in acquisition cost). Above all, I work collaboratively with every function and get a kick out of coaching my team to perform at their absolute best. I prioritise cross-functional collaboration across brand, BI, performance, product, CRM and affiliates to ensure timely delivery and continual optimisation while mentoring my team to reach their full potential.

Samit Dutta

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I specialise in running successful marketing teams with budgets from £100,000 to £30 million. I have a history of driving a measurable difference whether it is clicks to site (+127%), engagement (x3) or revenue (£300m). I bring a startup mentality with data at the core and have consistently built analytics and reporting structures that support business growth (300% ROI in under 9 months, 50% reduction in acquisition cost). Above all, I work collaboratively with every function and get a kick out of coaching my team to perform at their absolute best. I prioritise cross-functional collaboration across brand, BI, performance, product, CRM and affiliates to ensure timely delivery and continual optimisation while mentoring my team to reach their full potential.…I specialise in running successful marketing teams with budgets from £100,000 to £30 million. I have a history of driving a measurable difference whether it is clicks to site (+127%), engagement (x3) or revenue (£300m). I bring a startup mentality with data at the core and have consistently built analytics and reporting structures that support business growth (300% ROI in under 9 months, 50% reduction in acquisition cost). Above all, I work collaboratively with every function and get a kick out of coaching my team to perform at their absolute best. I prioritise cross-functional collaboration across brand, BI, performance, product, CRM and affiliates to ensure timely delivery and continual optimisation while mentoring my team to reach their full potential.

Available to hire

I specialise in running successful marketing teams with budgets from £100,000 to £30 million. I have a history of driving a measurable difference whether it is clicks to site (+127%), engagement (x3) or revenue (£300m). I bring a startup mentality with data at the core and have consistently built analytics and reporting structures that support business growth (300% ROI in under 9 months, 50% reduction in acquisition cost).

Above all, I work collaboratively with every function and get a kick out of coaching my team to perform at their absolute best. I prioritise cross-functional collaboration across brand, BI, performance, product, CRM and affiliates to ensure timely delivery and continual optimisation while mentoring my team to reach their full potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UK Country Director (Head of Marketing UK) at Vbet

November 1, 2024 - Present

Appointed as head of marketing in the UK and promoted to country director in April 2025, overseeing the UK marketing P&L, budgeting, regional brand proposition, and end-to-end integrated campaigns across digital and offline channels. Built strong cross-functional partnerships with creative, analytics, product, CRM and external agencies to ensure market relevance, brand alignment and scalable delivery. Focused on CRM optimization and onboarding improvements to drive retention and LTV.

Global Head of Marketing at 20Shots

April 1, 2023 - July 1, 2024

Led marketing globally for a fast-scaling FTP games provider, expanding partnerships from 1 to 9 in under a year and delivering over 1 million game entries. Implemented new processes to boost operational efficiency by over 100%, established robust reporting to understand player value, unified brand guidance, and drove influencer-scale campaigns with ROI exceeding 350%.

Head of Marketing at iTech Media

September 1, 2022 - March 1, 2023

Senior leadership role driving a strategic shift away from over-reliance on SEO by unlocking traffic from new channels (targeting ~10% of traffic from these channels). Coordinated cross-functional teams (product, publishing, design, analytics) to accelerate delivery, launched activity across multiple regions (NA, UK, India, Austria), and achieved efficient CAC with data-driven tracking and CRM-driven improvements.

Global Head of Digital at PlayOJO

October 1, 2016 - September 1, 2022

Led a challenger-brand marketing function in iGaming, overseeing a £13m budget growing to £30m over five years. Built a high-performing team of 15 and managed external agencies and BI relationships. Developed a marketing mix model including TV effectiveness to reduce CPAs by 30%, applied RLV modelling to optimize ROI (over 300%), and planned major launches (Bingo product, The Masked Singer partnerships) and country expansions, contributing to over £300m in deposits. Drove the PlayOJO sonic identity, first TV ad, and mobile app launch, plus four award-winning safer gambling campaigns.

Search and Insights Manager at Barclaycard

November 1, 2012 - September 1, 2016

Led integrated digital paid and natural search acquisition with a £1m budget, defining the digital roadmap, introducing new channels, and driving applications and revenue growth. Enhanced SEO through cross-functional collaboration, reduced acquisition costs by 20%, improved funnel conversion via MVT, and delivered extensive digital training with over 2,000 attendees.