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I am Gareth M. Kershaw, a copywriter, editor and content strategy professional specialising in business and technology, with almost three decades in the industry. I create and manage content across a wide range of digital and print applications, combining creative flair with real-world practicality. I've collaborated with major brands and agencies, led multi-channel campaigns, launched on- and offline titles, and built teams and budgets that drive long-term relationships and revenue. I thrive on simplifying complex ideas into clear, compelling content and delivering measurable results.…I am Gareth M. Kershaw, a copywriter, editor and content strategy professional specialising in business and technology, with almost three decades in the industry. I create and manage content across a wide range of digital and print applications, combining creative flair with real-world practicality. I've collaborated with major brands and agencies, led multi-channel campaigns, launched on- and offline titles, and built teams and budgets that drive long-term relationships and revenue. I thrive on simplifying complex ideas into clear, compelling content and delivering measurable results.

Gareth M. Kershaw

Copywriter, Content Creator, Content Designer, +2

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I am Gareth M. Kershaw, a copywriter, editor and content strategy professional specialising in business and technology, with almost three decades in the industry. I create and manage content across a wide range of digital and print applications, combining creative flair with real-world practicality. I've collaborated with major brands and agencies, led multi-channel campaigns, launched on- and offline titles, and built teams and budgets that drive long-term relationships and revenue. I thrive on simplifying complex ideas into clear, compelling content and delivering measurable results.…I am Gareth M. Kershaw, a copywriter, editor and content strategy professional specialising in business and technology, with almost three decades in the industry. I create and manage content across a wide range of digital and print applications, combining creative flair with real-world practicality. I've collaborated with major brands and agencies, led multi-channel campaigns, launched on- and offline titles, and built teams and budgets that drive long-term relationships and revenue. I thrive on simplifying complex ideas into clear, compelling content and delivering measurable results.

Available to hire

I am Gareth M. Kershaw, a copywriter, editor and content strategy professional specialising in business and technology, with almost three decades in the industry. I create and manage content across a wide range of digital and print applications, combining creative flair with real-world practicality.

I’ve collaborated with major brands and agencies, led multi-channel campaigns, launched on- and offline titles, and built teams and budgets that drive long-term relationships and revenue. I thrive on simplifying complex ideas into clear, compelling content and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Copywriter at Twogether Creative

April 1, 2016 - April 1, 2024

Strategising for, conceptualising, and creating a broad array of B2B marketing and advertising content from DM, eDM, scripts, and speeches, to blogs, vlogs, infographics, slide decks, thought leadership materials, news, and features. Team development.

Publishing Editor/Editor in Chief at Insight Direct

July 1, 2007 - Present

Responsible for devising, launching, and evolving a range of strategic content; shaping and driving strategy; commissioning, editing, subbing, and managing key resources; developing potential revenue streams and collaborating with other functions to drive these to fruition; aligning media buying and editorial strategy.

Editor & Journalist (Various) at Various

March 1, 1996 - Present

Coverage encompassing virtually every technological discipline from storage, security, web, software and hardware, to mobility, services, the channel, and the cloud. Interviews with Michael Dell, Carly Fiorina, Steve Ballmer, Lou Gerstner, and others.

Content Consultant, Provider & Mediator (Various) at Various

March 1, 1996 - Present

Strategic and tactical content and consulting projects (see above for partial client list). Deliverables include strategic and brand messaging, white papers, newsletters, case studies, media and content training, advertising, web content, features, blogs and speeches. I have also spoken at several industry events and participated in, chaired, and mediated numerous roundtable debates, panel discussions, workshops, podcasts, and similar.