Growing up on the East Coast of Canada, amid breathtaking landscapes and a vibrant culture, I was inspired to find beauty in all spaces, stories, and people. This set me up for a career in marketing where I thrive on helping others and their business tell their stories and connect with audiences near and far. I value new experiences, creativity, and collaboration. My enthusiasm and positivity define my approach to everything I embark on, and I am driven by my motivation to produce excellent work. Throughout my career, I have learned from brilliant mentors at different organizations, in different industries and countries. In my positions, I have worked with various channels, including email, social media, and paid advertising, while demonstrating excellent copywriting and editing skills, the ability to take initiative and drive projects forward, and collaborate with a range of stakeholders. My career has been shaped by mentors across organizations, industries, and countries. I thrive on collaborating with cross-functional teams to tell stories that connect with audiences near and far, and I approach every project with energy, curiosity, and a commitment to excellence.

Cassie Pilon

Growing up on the East Coast of Canada, amid breathtaking landscapes and a vibrant culture, I was inspired to find beauty in all spaces, stories, and people. This set me up for a career in marketing where I thrive on helping others and their business tell their stories and connect with audiences near and far. I value new experiences, creativity, and collaboration. My enthusiasm and positivity define my approach to everything I embark on, and I am driven by my motivation to produce excellent work. Throughout my career, I have learned from brilliant mentors at different organizations, in different industries and countries. In my positions, I have worked with various channels, including email, social media, and paid advertising, while demonstrating excellent copywriting and editing skills, the ability to take initiative and drive projects forward, and collaborate with a range of stakeholders. My career has been shaped by mentors across organizations, industries, and countries. I thrive on collaborating with cross-functional teams to tell stories that connect with audiences near and far, and I approach every project with energy, curiosity, and a commitment to excellence.

Available to hire

Growing up on the East Coast of Canada, amid breathtaking landscapes and a vibrant culture, I was inspired to find beauty in all spaces, stories, and people. This set me up for a career in marketing where I thrive on helping others and their business tell their stories and connect with audiences near and far. I value new experiences, creativity, and collaboration. My enthusiasm and positivity define my approach to everything I embark on, and I am driven by my motivation to produce excellent work. Throughout my career, I have learned from brilliant mentors at different organizations, in different industries and countries. In my positions, I have worked with various channels, including email, social media, and paid advertising, while demonstrating excellent copywriting and editing skills, the ability to take initiative and drive projects forward, and collaborate with a range of stakeholders.

My career has been shaped by mentors across organizations, industries, and countries. I thrive on collaborating with cross-functional teams to tell stories that connect with audiences near and far, and I approach every project with energy, curiosity, and a commitment to excellence.

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Language

English
Fluent

Work Experience

Digital Demand Manager at Dun & Bradstreet (UK Marketing Department)
January 1, 2023 - September 30, 2025
Created marketing content and assets for digital ads, landing pages, and email nurture; evolved campaigns by A/B testing ad copy, creative, and subject lines; leveraged data to optimize; coordinated international teams; managed digital paid media accounts (Google Ads, GDN, LinkedIn Advertising) for seven lines of business in the UK; expanded the marketing budget and achieved growth; built a full-funnel, multi-channel digital strategy; improved lead quality and reporting; used Marketo and Lucid to set up nurture flows; led an 'Email Tiger Team' to optimize email marketing; collaborated with Marketing Analytics to ensure attribution and cross-channel reporting; recognized for outstanding contributions and international impact.
Marketing Campaign Executive at Backbone Connect
July 1, 2021 - December 31, 2022
Developed and edited targeted email campaigns, brochures, web pages, blogs, newsletters, and case studies; presented projects and plans to cross-functional teams and senior stakeholders; managed content for LinkedIn accounts; led end-to-end campaign strategies from planning to execution across channels including paid search, digital display, print, and events.
Communications Specialist at Maple Wave
May 1, 2018 - July 31, 2021
Edited and wrote blogs, news articles, internal and external newsletters, and video scripts to position Maple Wave as an industry thought leader; managed company and leadership social media accounts on LinkedIn, Twitter, Facebook, and YouTube; planned and implemented creative strategies and campaigns to drive reach and engagement with customers, partners, and prospects; used HubSpot automation for campaigns and lead nurturing; developed media kits and speaking notes, liaised with media, and executed press conferences; attended events to promote a positive corporate culture; represented Maple Wave at trade shows; collaborated with Sales, Product Development, HR, and Executive Leadership to optimize digital content and effectively tell Maple Wave’s story; analyzed monthly social media and web analytics with Google Analytics; completed HubSpot Marketing Fundamentals and Sales Alignment training; researched industry trends.

Education

Bachelor of Public Relations at Mount Saint Vincent University
January 11, 2030 - January 1, 2018

Qualifications

Dean's List
January 1, 2015 - January 1, 2016
Dean's List
January 1, 2016 - January 1, 2017
Public Relations Alumnae Scholarship
October 1, 2016 - March 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education