Chloe Lee

Graphic Designer at Scrawlr

Lead end-to-end creative development for organic and paid campaign assets across Instagram, Facebook, and LinkedIn; iterated on layouts, messaging hierarchy, and visual systems; created ad variants for A/B testing; applied performance-minded design principles to improve clarity, conversion, and scroll-stopping impact; tested the Scrawlr platform to identify bugs and UX friction, documenting issues and recommendations to improve usability and user flow.

Marketing Coordinator at Stage Vision

Managed cross-platform website development projects (Webflow + WordPress), enhancing SEO visibility and UX; served as primary resource for HubSpot marketing automation, executing multi-channel campaigns that supported client objectives, while integrating automation tools (Pipedrive + Zapier) to streamline lead generation and reporting; directed Stage Vision’s largest trade show, overseeing logistics, booth design, vendor relationships, and sales team coordination; produced engaging multimedia content and supported a full brand identity rollout across digital and print assets; researched competitors and market opportunities while preparing RFPs, supporting data-driven campaign recommendations.

Digital UX & Brand Designer at Munch on Media

Led the design initiative for a digital marketing startup, developing brand guidelines and UI elements for seamless integration across social media and web platforms; collaborated with SMEs, including Chatime, to design customized marketing campaigns aimed at enhancing brand awareness, increasing foot traffic, and maximizing sales; produced 15 high-fidelity web screen mockups using Figma, accelerating the web development process by 75% and ensuring design alignment with client objectives.

Lead Marketing Digital Designer at Logics Technology

Designed and developed marketing materials, including high-visibility advertisements, social media content, flyers, and conference banners, promoting IT and automation services while enhancing brand visibility and exposure across platforms; optimized 20 Shopify product pages with user-centric designs and strategic call-to-action buttons, improving site navigation and driving a 35% increase in conversions; led the production of a professional company profile PDF, significantly improving client understanding of Logics' services through strategic layouts and clear storytelling.

Graphic Designer Intern at Blake, Cassels & Graydon LLP

Led the production of marketing collateral for high-impact campaigns, such as United Way and Daily Bread Food Bank, designing assets including posters, desk drops, email banners, candygrams, and elevator ads, collectively raising over $100,000 in donations for each campaign; designed ADA-compliant digital handouts and optimized website assets for cross-platform compatibility (mobile, tablet, desktop), ensuring accessibility and visual consistency; produced and managed 150 bilingual social media assets (English & French), including motion graphic reels, carousels, LinkedIn banners, and podcast materials, ensuring alignment with Blakes' brand guidelines and utilizing Adobe Suite tools.

Vice President of Marketing at UW Vietnamese Students Association

Managed and led a team of marketing executives, delegating tasks and organizing timelines while ensuring all deadlines were met; analyzed statistics for social media content, identifying trends to drive a 57.2% increase in audience engagement on Instagram; spearheaded planning and execution of marketing campaigns for cultural events, elevating brand visibility, fostering community engagement, and contributing to an attendance of 800 people, with a 30% membership increase within 6 months.