Chloe Lee

Graphic Designer at Scrawlr

Lead end-to-end creative development for organic and paid campaign assets across Instagram, Facebook, and LinkedIn; iterated on layouts, messaging hierarchy, and visual systems; created ad variants for A/B testing; applied performance-minded design principles to improve clarity, conversion, and scroll-stopping impact; tested the Scrawlr platform to identify bugs and UX friction, documenting issues and recommendations to improve usability and user flow.

Marketing Coordinator at Stage Vision

Managed cross-platform website development projects (Webflow + WordPress), enhancing SEO visibility and UX; served as primary resource for HubSpot marketing automation, executing multi-channel campaigns that supported client objectives, while integrating automation tools (Pipedrive + Zapier) to streamline lead generation and reporting; directed Stage Vision’s largest trade show, overseeing logistics, booth design, vendor relationships, and sales team coordination; produced engaging multimedia content and supported a full brand identity rollout across digital and print assets; researched competitors and market opportunities while preparing RFPs, supporting data-driven campaign recommendations.

Graphic Designer Intern at Blake, Cassels & Graydon LLP

Led the production of marketing collateral for high-impact campaigns, such as United Way and Daily Bread Food Bank, designing assets including posters, desk drops, email banners, candygrams, and elevator ads, collectively raising over $100,000 in donations for each campaign; designed ADA-compliant digital handouts and optimized website assets for cross-platform compatibility (mobile, tablet, desktop), ensuring accessibility and visual consistency; produced and managed 150 bilingual social media assets (English & French), including motion graphic reels, carousels, LinkedIn banners, and podcast materials, ensuring alignment with Blakes' brand guidelines and utilizing Adobe Suite tools.

Digital UX & Brand Designer at Munch on Media

Led the design initiative for a digital marketing startup, developing brand guidelines and UI elements for seamless integration across social media and web platforms; collaborated with SMEs, including Chatime, to design customized marketing campaigns aimed at enhancing brand awareness, increasing foot traffic, and maximizing sales; produced 15 high-fidelity web screen mockups using Figma, accelerating the web development process by 75% and ensuring design alignment with client objectives.

Lead Marketing Digital Designer at Logics Technology

Designed and developed marketing materials, including high-visibility advertisements, social media content, flyers, and conference banners, promoting IT and automation services while enhancing brand visibility and exposure across platforms; optimized 20 Shopify product pages with user-centric designs and strategic call-to-action buttons, improving site navigation and driving a 35% increase in conversions; led the production of a professional company profile PDF, significantly improving client understanding of Logics' services through strategic layouts and clear storytelling.

Vice President of Marketing at UW Vietnamese Students Association

Managed and led a team of marketing executives, delegating tasks and organizing timelines while ensuring all deadlines were met; analyzed statistics for social media content, identifying trends to drive a 57.2% increase in audience engagement on Instagram; spearheaded planning and execution of marketing campaigns for cultural events, elevating brand visibility, fostering community engagement, and contributing to an attendance of 800 people, with a 30% membership increase within 6 months.