Available to hire
I craft and execute innovative strategies that enhance our brand presence across the Middle East and Africa. My role encompasses content creation, event representation, and cross-functional collaboration, ensuring that our message resonates and our community engagement thrives.
Currently advancing my education with a Master’s in Mass Communication, and I am honing my expertise in digital marketing. My commitment to continuous learning and adapting is reflected in my ability to generate impactful online content and forge meaningful industry connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Head of Social Media at Ibtikar Communications
December 1, 2024 - PresentLead social media and digital strategy to enhance institutional branding and stakeholder engagement. Mentor a high-performing team and drive integrated campaigns aligned with research and business goals. Oversee analytics, performance optimization, and executive-level communications reporting.
Social Media Lead at Flat6 Labs
November 1, 2019 - November 1, 2024Led comprehensive social media and marketing strategy that amplifies Flat6 Labs' brand awareness and engagement across the MEA region. Spearheaded regional communications and content strategy for MEA for a leading venture capital firm. Managed digital storytelling, press relations, and multi-format content creation for brand amplification. Collaborated with international marketing teams and led event communications at high-profile forums. Measured and reported engagement KPIs and insights.
Social Media Specialist at Flat6 Labs
February 1, 2022 - August 1, 2023Created engaging scientific and investor-focused content in English and Arabic. Supported platform UX/UI enhancements via audience insights. Contributed to brand development and cross-functional storytelling campaigns. Collaborated with international marketing teams and led event communications at high-profile forums. Measured engagement KPIs.
Communications Officer at Flat6 Labs
November 1, 2019 - February 1, 2022Managed digital presence of accelerator programs and developed targeted content strategies. Supported media coverage and donor engagement through tailored digital campaigns.
Freelance Digital Content Creator & Events Manager at Self-employed
July 1, 2015 - PresentCrafted and localized digital content across blogs, social media, and marketing channels. Directed branding, analytics reporting, and online engagement strategies. Partnered with teams to develop tone, content guidelines, and platform innovations.
PR Representative & Event Manager at Kayan Events
January 1, 2018 - February 1, 2023Managed strategic partnerships and sponsorships with pharmaceutical firms. Led communications planning and post-event evaluation for medical conferences. Ensured alignment between logistical execution and scientific communication goals.
Program Coordinator at Bashkatib News
August 1, 2017 - November 1, 2019Led youth journalism education in underserved communities. Managed editorial development and visual storytelling in collaboration with field teams.
Startup Mentor VC4A at VC4A
March 1, 2015 - August 1, 2015Startup Mentor at Aspire Women Forum
March 1, 2014 - January 1, 2015Aim s to strengthen and support the Arab and African network of women through an online platform that serves as a haven for interactive and fruitful communication and dialogue.
Education
Master’s Degree, Mass Communication/ Media Studies at Minia University
January 11, 2030 - March 9, 2026Postgraduate Diploma, Mass Communication/ Media Studies at Minia University
January 1, 2017 - January 1, 2018Bachelor’s Degree, Mass Communication: TV and Radio at Minia University
January 1, 2013 - January 1, 2017Qualifications
Management Acceleration Program, The American University in Cairo
January 11, 2030 - January 1, 2024Udacity Advanced Digital Marketing Nanodegree
January 11, 2030 - July 1, 2021Udacity Digital Marketing Professional Nanodegree
January 11, 2030 - December 1, 2018Edraak Arabic Course
January 11, 2030 - December 1, 2017Coursera Viral Marketing and How to Craft Contagious Content
August 1, 2024 - March 9, 2026Startup Mentor VC4A
March 1, 2015 - August 1, 2015Startup Mentor Aspire Women Forum
March 1, 2014 - January 1, 2015Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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