Hi, I’m Francesca Marelli. I have over 15 years of experience in the toy industry, specializing in brand management and product development. I lead the definition of product portfolios, coordinate cross-functional teams, monitor market trends, and collaborate with suppliers and international offices to execute launches. I enjoy turning insights into compelling packaging, catalogs, and campaigns, and I thrive in fast-paced environments with a collaborative approach. I studied Foreign Languages and Information Technology at IULM University in Milan. I’m a native Italian speaker with advanced English and basic Spanish. I’m passionate about marketing strategy, creative campaigns, and data-driven decisions that deliver growth, always aiming to translate consumer insights into tangible results.…

Francesca Marelli

Hi, I’m Francesca Marelli. I have over 15 years of experience in the toy industry, specializing in brand management and product development. I lead the definition of product portfolios, coordinate cross-functional teams, monitor market trends, and collaborate with suppliers and international offices to execute launches. I enjoy turning insights into compelling packaging, catalogs, and campaigns, and I thrive in fast-paced environments with a collaborative approach. I studied Foreign Languages and Information Technology at IULM University in Milan. I’m a native Italian speaker with advanced English and basic Spanish. I’m passionate about marketing strategy, creative campaigns, and data-driven decisions that deliver growth, always aiming to translate consumer insights into tangible results.…

Available to hire

Hi, I’m Francesca Marelli. I have over 15 years of experience in the toy industry, specializing in brand management and product development. I lead the definition of product portfolios, coordinate cross-functional teams, monitor market trends, and collaborate with suppliers and international offices to execute launches. I enjoy turning insights into compelling packaging, catalogs, and campaigns, and I thrive in fast-paced environments with a collaborative approach.

I studied Foreign Languages and Information Technology at IULM University in Milan. I’m a native Italian speaker with advanced English and basic Spanish. I’m passionate about marketing strategy, creative campaigns, and data-driven decisions that deliver growth, always aiming to translate consumer insights into tangible results.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Communications and Events Manager Assistant at UNESCO - UniCredit Group
January 1, 2007 - January 1, 2013
Creation and organization of the internal magazine. Translations and interpreter function.
Product Brand Manager at Giochi Preziosi SpA
January 1, 2013 - December 31, 2019
New product/project development, analysis of competitors and product positioning; drafted marketing plans and managed budgets; pricing and purchase agreements negotiation; relationship with suppliers/foreign customers; localization of packs, catalogues, advertising materials and TVC; supervision of advertising campaigns; cross-functional collaboration.
Senior Brand Manager at Giochi Preziosi SpA
January 1, 2019 - Present
Management of main properties and product lines of distribution during selection and definition of strategies for international launches; relationship with suppliers/foreign customers and the Hong Kong office; localization of packs, catalogs, advertising materials and TVC; supervision of ad campaigns; new product/project development; localization of packaging and launch activities; 360-degree monitoring of the product lifecycle.

Education

Degree in Foreign Languages and Literature with a focus on Humanities and Information Technology at IULM University, Milan
January 1, 2003 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Consumer Goods

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