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I am a Senior Content Specialist and UX Writer with 10+ years of experience shaping human-centered content across digital health, SaaS, and wellbeing platforms. I lead end-to-end content strategy, localization, and UX writing, delivering clear, engaging experiences that resonate with users and stakeholders.\n\nI collaborate closely with product teams, scientists, and designers to translate complex information into usable copy, guide content governance, and mentor teams. I thrive in cross-functional environments and bring a calm, solution-focused approach to fast-paced projects.…I am a Senior Content Specialist and UX Writer with 10+ years of experience shaping human-centered content across digital health, SaaS, and wellbeing platforms. I lead end-to-end content strategy, localization, and UX writing, delivering clear, engaging experiences that resonate with users and stakeholders.\n\nI collaborate closely with product teams, scientists, and designers to translate complex information into usable copy, guide content governance, and mentor teams. I thrive in cross-functional environments and bring a calm, solution-focused approach to fast-paced projects.

Tracy Carmen Watkin

Writer, Content Strategist, Content Designer, +2

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I am a Senior Content Specialist and UX Writer with 10+ years of experience shaping human-centered content across digital health, SaaS, and wellbeing platforms. I lead end-to-end content strategy, localization, and UX writing, delivering clear, engaging experiences that resonate with users and stakeholders.\n\nI collaborate closely with product teams, scientists, and designers to translate complex information into usable copy, guide content governance, and mentor teams. I thrive in cross-functional environments and bring a calm, solution-focused approach to fast-paced projects.…I am a Senior Content Specialist and UX Writer with 10+ years of experience shaping human-centered content across digital health, SaaS, and wellbeing platforms. I lead end-to-end content strategy, localization, and UX writing, delivering clear, engaging experiences that resonate with users and stakeholders.\n\nI collaborate closely with product teams, scientists, and designers to translate complex information into usable copy, guide content governance, and mentor teams. I thrive in cross-functional environments and bring a calm, solution-focused approach to fast-paced projects.

Available to hire

I am a Senior Content Specialist and UX Writer with 10+ years of experience shaping human-centered content across digital health, SaaS, and wellbeing platforms. I lead end-to-end content strategy, localization, and UX writing, delivering clear, engaging experiences that resonate with users and stakeholders.\n\nI collaborate closely with product teams, scientists, and designers to translate complex information into usable copy, guide content governance, and mentor teams. I thrive in cross-functional environments and bring a calm, solution-focused approach to fast-paced projects.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Content Creation Lead at AstraZeneca / Evinova

July 1, 2024 - Present

Lead content initiatives for Evinova, AstraZeneca’s digital health platform; manage content workflows across digital channels and tools; oversee the creation of all product content.

Senior Freelance Content Creator & UX Writer at Freelance

February 1, 2024 - Present

Design UX content for digital tools and games; create blogs, articles and long-form content for tech and wellness clients; manage content delivery from brief to production using multiple CMS platforms.

Senior UX Writer and Content Manager at Koa Health

February 1, 2021 - February 28, 2023

Wrote clear, evidence-based UX copy across apps, improving engagement and retention; led content processes—from ideation to production—for user-facing products; managed localization of copy across 8 languages; partnered with scientists, psychologists and product teams to build evidence-based wellbeing programs.

Writer/Creator/Editor Freelance at Duit Studio

January 1, 2020 - February 28, 2021

Created mindfulness-based in-app content for Foundations wellbeing app including: guided meditations, journaling prompts and CBT-based activities; collaborated closely with design and engineering to refine UX copy.

Technical & Content Writer (Contract) at Coloplast

May 1, 2018 - January 31, 2021

Authored technical documents and user-focused articles for medical devices; produced blog content and user stories to support content marketing efforts.

Freelance Content Writer at Self-Employed / Freelance

January 1, 2018 - January 31, 2021

Wrote lifestyle content (recipes, travel guides) and B2B marketing content for SaaS companies; authored a travel guidebook for Barcelona; delivered B2B content and case studies for SaaS clients.

Hospitality Coordinator/Community Developer at Communitas International

August 1, 2011 - February 28, 2021

Led staff care initiatives and internal communications for Spain teams; partnered with women’s leadership networks and local NGOs; wrote newsletters, reports, and event content.