Hi, I’m FREDRICK OGENDO, a focused and resourceful Performance Marketing Lead with a proven track record delivering client satisfaction and successful project outcomes. I manage end-to-end digital marketing campaigns across Google Ads, Yahoo, Microsoft Ads, Native, Social and other channels, continually optimizing the customer journey and conversions. I work well independently or as part of a team, and I am expanding my GEO knowledge to drive even better results. I specialise in strategy, execution, and optimisation across paid media, CRO, and analytics, with strong stakeholder and tech management to stay ahead of algorithm shifts. I’m passionate about delivering measurable growth for brands while maintaining a collaborative, friendly approach with clients and colleagues.

FREDRICK OGENDO

Hi, I’m FREDRICK OGENDO, a focused and resourceful Performance Marketing Lead with a proven track record delivering client satisfaction and successful project outcomes. I manage end-to-end digital marketing campaigns across Google Ads, Yahoo, Microsoft Ads, Native, Social and other channels, continually optimizing the customer journey and conversions. I work well independently or as part of a team, and I am expanding my GEO knowledge to drive even better results. I specialise in strategy, execution, and optimisation across paid media, CRO, and analytics, with strong stakeholder and tech management to stay ahead of algorithm shifts. I’m passionate about delivering measurable growth for brands while maintaining a collaborative, friendly approach with clients and colleagues.

Available to hire

Hi, I’m FREDRICK OGENDO, a focused and resourceful Performance Marketing Lead with a proven track record delivering client satisfaction and successful project outcomes. I manage end-to-end digital marketing campaigns across Google Ads, Yahoo, Microsoft Ads, Native, Social and other channels, continually optimizing the customer journey and conversions. I work well independently or as part of a team, and I am expanding my GEO knowledge to drive even better results.

I specialise in strategy, execution, and optimisation across paid media, CRO, and analytics, with strong stakeholder and tech management to stay ahead of algorithm shifts. I’m passionate about delivering measurable growth for brands while maintaining a collaborative, friendly approach with clients and colleagues.

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Experience Level

Language

English
Fluent

Work Experience

Performance Marketing Manager at Intelling
March 1, 2023 - Present
Strategy & media planning; campaign management & execution; creative strategy & CRO; stakeholder & tech management – maintaining relationships with clients and Google/Meta reps to anticipate algorithm shifts. Responsible for creating the brand vision, setting strategy, measures, and budgets; developing and managing the digital marketing strategy across all channels to improve customer experience and conversion rates.
Head of Paid Media at Flow Car Finance
July 1, 2020 - February 1, 2023
Driving strategy, execution and optimisation of all marketing campaigns and channels. Analyzing campaigns to identify growth opportunities. Crafting the brand vision, strategy, measures, and budgets. Managing multi-channel campaigns to amplify reach, drive sales, and deepen consumer engagement. Leading full-funnel marketing with Brand Management, Digital, SEM, SEO and other channels. Developing and optimizing the digital marketing strategy across paid media, CRO, and reporting on KPIs; content planning and newsletter execution; setting up conversion tracking and call tracking.
Head of PPC at Creative Asset
January 1, 2020 - March 31, 2020
Dealing with businesses of all sizes, contributing to client proposals, and tailoring strategies to client needs. Managing client optimization, strategy, reporting, and creation of new accounts/campaigns. Feed management in Google Merchant Centre and data optimization. E-commerce campaigns management. Cross-department coordination to execute marketing strategies; establishing and streamlining performance reporting; conversion and call tracking; copywriting for PPC ads; landing page optimisation.
Digital Marketing Executive at Kumo Digital Nottingham
April 1, 2017 - February 29, 2020
Daily account management of various PPC campaigns across platforms; feed management in Google Merchant Center; driving strategy, execution and optimization of PPC & e-commerce campaigns; monthly performance analyses to identify growth opportunities; regular client communications on status, budget and performance.
Paid Marketing Consultant at Adtrak, Nottingham
October 1, 2014 - April 30, 2017
Planning and creating Google search campaigns; producing monthly performance reports; assisting account managers with proposals for potential clients.
Bing Ads Support Agent & Bing Places Optimizer at Arvato Bertelsmann Germany (Bertelsmann Group)
March 1, 2013 - September 30, 2014
Bing Ads support and optimization for Bing Places. Providing guidance and optimization insights to improve advertiser performance.
Admin Assistant at DWP Huyton, Liverpool
November 1, 2012 - February 28, 2013
Administrative duties including filing, data entry, software training, CV assistance, and candidate recommendations.

Education

BSc (Honours) in Pharmacology with Physiology at Nottingham Trent University
September 1, 2008 - July 1, 2012
A Levels at Knowsley Community College
September 1, 2006 - July 1, 2008

Qualifications

Microsoft Bing Ads Accredited Professional
January 11, 2030 - March 10, 2026
Google Ad-words Certified Partner
January 11, 2030 - March 10, 2026
FCA Certified
January 11, 2030 - March 10, 2026

Industry Experience

Media & Entertainment, Professional Services