Hi! I'm Sobavi, a passionate Digital Marketing Executive with a flair for creative content. I thrive on creating engaging strategies that resonate with audiences. My journey in digital marketing started at university, where I honed my skills in social media and campaign management. I'm constantly exploring new trends in the digital landscape and excited to contribute to brand growth through innovative content strategies.

Sobavi Pankaja

Hi! I'm Sobavi, a passionate Digital Marketing Executive with a flair for creative content. I thrive on creating engaging strategies that resonate with audiences. My journey in digital marketing started at university, where I honed my skills in social media and campaign management. I'm constantly exploring new trends in the digital landscape and excited to contribute to brand growth through innovative content strategies.

Available to hire

Hi! I’m Sobavi, a passionate Digital Marketing Executive with a flair for creative content. I thrive on creating engaging strategies that resonate with audiences. My journey in digital marketing started at university, where I honed my skills in social media and campaign management. I’m constantly exploring new trends in the digital landscape and excited to contribute to brand growth through innovative content strategies.

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Skills

Experience Level

Expert

Language

English
Intermediate
Sinhala, Sinhalese
Fluent
Tamil
Beginner

Work Experience

Digital Marketing Executive at Bees Bells Holdings
January 1, 2025 - Present
Lead digital campaigns, create brand-aligned content, and optimise performance across social media and web.
Strategic Content Manager at Watermark Sri Lanka
January 1, 2024 - January 1, 2025
Developed and executed digital content strategies for top Sri Lankan brands, launching campaigns that amplified reach and engagement.
Freelance Digital Content Creator & Model (Contract-Based) at Various Brands
January 1, 2024 - Present
Deliver engaging content across lifestyle, fashion, and F&B; collaborate with brands on concepts and shoots.
Temporary Lecturer - Department of Drama, Cinema & Television at University of Kelaniya, Sri Lanka
January 1, 2022 - January 1, 2023
Delivered lectures and guided students in media and television studies while supporting academic projects.
Creative Writer at Faith & Hope (PVT) LTD
January 1, 2022 - January 1, 2022
Created written content for campaigns and brand communications.
Intern - Production Department at TV Derana - Power House Limited
January 1, 2019 - January 1, 2020
Assisted the production team with program coordination, shoots, and scripting tasks.

Education

BA (Hons) in Arts at University of Kelaniya
January 1, 2017 - January 1, 2021
MSSC in Mass Communication at University of Kelaniya
January 1, 2025 - January 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services

Skills

Experience Level

Expert