I'm Athang Nikate, a freelance Brand Strategist specializing in FMCG and beverages across South Asia. I bring hands-on experience in brand positioning, consumer insights, and go-to-market execution for youth and urban audiences, and I’ve collaborated with internal teams and partner agencies to deliver consistent, on-brand activation across digital and on-ground channels. I'm not looking for a permanent role; I'm seeking the right project with the right brand, delivered at the highest standard. I can hit the ground running with structured, insight-driven documentation and cross-functional collaboration from day one, drawing on my South Asian market knowledge and experience with large-scale launches.

Athang Nikate

I'm Athang Nikate, a freelance Brand Strategist specializing in FMCG and beverages across South Asia. I bring hands-on experience in brand positioning, consumer insights, and go-to-market execution for youth and urban audiences, and I’ve collaborated with internal teams and partner agencies to deliver consistent, on-brand activation across digital and on-ground channels. I'm not looking for a permanent role; I'm seeking the right project with the right brand, delivered at the highest standard. I can hit the ground running with structured, insight-driven documentation and cross-functional collaboration from day one, drawing on my South Asian market knowledge and experience with large-scale launches.

Available to hire

I’m Athang Nikate, a freelance Brand Strategist specializing in FMCG and beverages across South Asia. I bring hands-on experience in brand positioning, consumer insights, and go-to-market execution for youth and urban audiences, and I’ve collaborated with internal teams and partner agencies to deliver consistent, on-brand activation across digital and on-ground channels.
I’m not looking for a permanent role; I’m seeking the right project with the right brand, delivered at the highest standard. I can hit the ground running with structured, insight-driven documentation and cross-functional collaboration from day one, drawing on my South Asian market knowledge and experience with large-scale launches.

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Language

English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent

Work Experience

Brand & Product Strategist at Reliance Jio
June 1, 2023 - August 31, 2025
Owned brand positioning and messaging for international roaming propositions targeting 25M+ subscribers; developed GTM strategies for 10+ digital product launches; created messaging frameworks used by internal teams and partner agencies to ensure consistent brand execution across touchpoints. Led category and consumer insight analyses in South Asian markets and collaborated with 15+ international operators to localise propositions.
Postgraduate Researcher - Brand Strategy & Consumer Behavior at Jio Institute
January 1, 2022 - January 1, 2023
Applied primary and secondary research methods to develop strategic recommendations on brand positioning, consumer behaviour and campaign effectiveness for South Asian market contexts; conducted competitive category analysis and consumer segmentation; presented strategic brand proposals to senior industry professionals.

Education

MSc Strategic Management at University College Dublin
January 1, 2025 - August 31, 2026
PG Diploma Digital Media & Marketing Communications at Jio Institute
January 1, 2022 - January 1, 2023
BMS — Finance at K G Joshi College, India
January 1, 2018 - January 1, 2021

Qualifications

Foundations of Project Management
January 11, 2030 - March 10, 2026
Digital Marketing & E-commerce
January 11, 2030 - March 10, 2026
Statistics for Marketing
January 11, 2030 - March 10, 2026
Improving Communication Skills
January 11, 2030 - March 10, 2026

Industry Experience

Consumer Goods, Telecommunications, Retail