Hi, I’m Haley Jean Ponthieux, a creative media strategist, producer, and content growth specialist based in Baton Rouge, Louisiana. I’ve spent 7+ years building digital content, growing audiences, and telling brand stories that connect with customers across YouTube, Instagram, and TikTok. I’m passionate about creating outcomes-driven campaigns that blend storytelling with performance metrics. In my work, I focus on YouTube strategy, UGC production, influencer partnerships, social analytics, and paid media optimization to drive engagement and revenue. I enjoy collaborating with brands and creators to script, shoot, edit, and publish compelling content while aligning creative direction with business goals.

Haley Jean Ponthieux

Hi, I’m Haley Jean Ponthieux, a creative media strategist, producer, and content growth specialist based in Baton Rouge, Louisiana. I’ve spent 7+ years building digital content, growing audiences, and telling brand stories that connect with customers across YouTube, Instagram, and TikTok. I’m passionate about creating outcomes-driven campaigns that blend storytelling with performance metrics. In my work, I focus on YouTube strategy, UGC production, influencer partnerships, social analytics, and paid media optimization to drive engagement and revenue. I enjoy collaborating with brands and creators to script, shoot, edit, and publish compelling content while aligning creative direction with business goals.

Available to hire

Hi, I’m Haley Jean Ponthieux, a creative media strategist, producer, and content growth specialist based in Baton Rouge, Louisiana. I’ve spent 7+ years building digital content, growing audiences, and telling brand stories that connect with customers across YouTube, Instagram, and TikTok. I’m passionate about creating outcomes-driven campaigns that blend storytelling with performance metrics.

In my work, I focus on YouTube strategy, UGC production, influencer partnerships, social analytics, and paid media optimization to drive engagement and revenue. I enjoy collaborating with brands and creators to script, shoot, edit, and publish compelling content while aligning creative direction with business goals.

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Work Experience

Marketing Strategist & Content Producer at Vital Source Nutrition
January 1, 2023 - January 1, 2025
Led digital marketing and content production strategy for a supplement brand; produced short-form and long-form video content optimized for YouTube, Instagram, and TikTok; directed UGC creator collaborations and influencer partnerships; developed performance-focused ad creatives for Meta campaigns; analyzed conversion data and adjusted messaging based on sales feedback; collaborated on product launch campaigns including scripting, video production, and rollout strategy.
Creative Director & Media Producer at HaleyPonx Photography
January 1, 2017 - Present
Produce studio and lifestyle photography for brands and campaigns; develop creative direction and campaign visual concepts; edit and publish content across multi-platform social channels; manage brand collaborations, PR packages, and sponsored content; handle post-production in Adobe Creative Cloud.
UGC Content Creator & Social Media Strategist at Self-Employed (Freelance)
January 1, 2021 - Present
Develop high-converting UGC videos for beauty, wellness, and lifestyle brands; script, film, and edit product demos optimized for paid and organic placements; create direct-response ad creatives focused on engagement and CTR; study platform algorithms and content trends to maximize reach.

Education

Associate of Arts at EACC
January 11, 2030 - January 1, 2019
High School Diploma at Wynne High School
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet