Spearheaded end-to-end UX for a maternal and pediatric care web app, translating clinical requirements into product features and aligning nurses and engineers on a shared design direction across an 8-month engagement. Pivoted from a high-risk geolocation feature to an LLM-powered text-based care plan system, maintaining personalization while reducing implementation risk. Conducted user research and stakeholder testing to define responsible AI integration in nursing workflows; findings informed a human-in-the-loop system where nurses verify AI-generated health assessments before delivery to clients. Built a design system and high-fidelity UI designs; contributed to front-end development using Cursor AI, validating visual consistency, responsiveness, and accessibility across breakpoints.

Product Designer Intern at Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV)

May 1, 2025 - July 1, 2025

Led end-to-end UX design of a Gen Z financial app: from user research and information architecture to high-fidelity mock-ups and prototypes; synthesized behavioral research on spending habits into interactive dashboards and grouped transaction views. Streamlined expense management by engineering a notification-based editing flow, enabling users to rename and recategorize transactions directly from push notifications to eliminate friction caused by manual input and auto-encoded entries. Iterated through 70+ wireframes across usability testing rounds with Gen Z users; identified navigation and chart legibility gaps that drove a dashboard redesign, improving expense tracking clarity and daily spending visibility.

Website Designer and Developer at University of Michigan School of Nursing

May 1, 2025 - June 1, 2025

Overhauled and stabilized Tell-Tool, a 30-page WordPress site for a study on how parents communicate IVF conception to their children, resolving content inconsistencies across a mixed codebase with no documentation or handoff. Designed a step-by-step maintenance guide with annotated screenshots and a prioritized improvement roadmap for two non-technical researchers to manage the site going forward.

User Experience Designer Intern at AKA Cognitive Startup

March 1, 2023 - June 1, 2023

Drove UX transformation of Muse Alpha, an AI chat platform, unifying interaction design and visual identity across the product. Designed user flows, data visualizations, character concepts, and animation for Muse EOS, an AI-driven sales training tool; unblocked a stalled stakeholder review by anchoring design options in the client's existing brand guidelines, securing final endorsement, and shipping the product.

Graphic Designer & Student Assistant at Seoul National University Office of International Affairs

September 1, 2021 - February 1, 2023

Led the international student community as Vice President of the International Student Association; liaised between student bodies and administrative offices to resolve systemic communication gaps. Surveyed student populations to identify key challenges and coordinated support across 20+ large-scale events reaching 2,000+ participants, centering inclusion for students from diverse cultural backgrounds. Designed 30 event posters and social media graphics; managed social media marketing and drove a 35% increase in followers.