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I am a Creative Director focused on strengthening brand positioning through strategic creative leadership, refined visual systems, and multi-platform storytelling across publishing, education, sports, and international markets. I translate business vision into cohesive brand ecosystems and premium visual experiences across print, digital, web, and environmental platforms, collaborating with cross-functional teams to drive growth and elevate brand perception. Fluent in English, French, and Spanish, I thrive in diverse environments and lead multidisciplinary teams to deliver cohesive brand narratives worldwide.…I am a Creative Director focused on strengthening brand positioning through strategic creative leadership, refined visual systems, and multi-platform storytelling across publishing, education, sports, and international markets. I translate business vision into cohesive brand ecosystems and premium visual experiences across print, digital, web, and environmental platforms, collaborating with cross-functional teams to drive growth and elevate brand perception. Fluent in English, French, and Spanish, I thrive in diverse environments and lead multidisciplinary teams to deliver cohesive brand narratives worldwide.

Alejandra León

Creative Director, Graphic Designer, Brand Designer, +7

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I am a Creative Director focused on strengthening brand positioning through strategic creative leadership, refined visual systems, and multi-platform storytelling across publishing, education, sports, and international markets. I translate business vision into cohesive brand ecosystems and premium visual experiences across print, digital, web, and environmental platforms, collaborating with cross-functional teams to drive growth and elevate brand perception. Fluent in English, French, and Spanish, I thrive in diverse environments and lead multidisciplinary teams to deliver cohesive brand narratives worldwide.…I am a Creative Director focused on strengthening brand positioning through strategic creative leadership, refined visual systems, and multi-platform storytelling across publishing, education, sports, and international markets. I translate business vision into cohesive brand ecosystems and premium visual experiences across print, digital, web, and environmental platforms, collaborating with cross-functional teams to drive growth and elevate brand perception. Fluent in English, French, and Spanish, I thrive in diverse environments and lead multidisciplinary teams to deliver cohesive brand narratives worldwide.

Available to hire

I am a Creative Director focused on strengthening brand positioning through strategic creative leadership, refined visual systems, and multi-platform storytelling across publishing, education, sports, and international markets. I translate business vision into cohesive brand ecosystems and premium visual experiences across print, digital, web, and environmental platforms, collaborating with cross-functional teams to drive growth and elevate brand perception. Fluent in English, French, and Spanish, I thrive in diverse environments and lead multidisciplinary teams to deliver cohesive brand narratives worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Director | Brand & Visual Strategy Consultant at Independent & Cross-Industry Clients

January 1, 2018 - Present

Lead brand strategy and creative direction for organizations across publishing, education, sports, and nonprofit sectors; elevate brand positioning, unify visual ecosystems, and strengthen audience engagement across print, digital, web, and environmental platforms.

Senior Graphic & Web Designer at Rubicon Publishing | A Savvas Learning Company

January 1, 2016 - Present

Led design of nationally distributed educational publications and learning systems; developed scalable editorial layout systems for large-format print and digital products; contributed to digital modernization initiatives and website redesigns; designed retail marketing and point-of-sale materials.

Creative Director at Blue Devils Football Club

January 1, 2020 - December 31, 2024

Directed brand strategy and creative leadership for one of Canada’s leading soccer development academies, strengthening organizational visibility, sponsor presentation, and community engagement across campaigns, digital platforms, and environmental branding.

Senior Graphic Designer at Bride & Groom Canada

January 1, 2014 - December 31, 2016

Designed luxury editorial layouts and premium-brand collateral; produced magazines, packaging, and digital marketing materials supporting high-end consumer audiences.

Senior Graphic Designer (Contract) at The UPS Store

January 1, 2016 - December 31, 2016

Developed integrated advertising campaigns and large-format marketing materials; designed signage, billboards, POP displays, and digital advertisements.

Bilingual Media Editor at SMA Skilleable – Rio Tinto Project

January 1, 2014 - December 31, 2014

Produced and edited corporate training videos; created motion graphics and visual enhancements.

Earlier Career – Marketing & Media Production at Venezuela | USA | Canada

January 1, 1999 - December 31, 2014

Built a multidisciplinary foundation in audiovisual production, marketing design, editorial layout, and media coordination; shaped expertise in storytelling, branding, and production logistics.

Creative Director at Brand & Visual Strategy Consultant (Independent & Cross-Industry Clients)

January 1, 2018 - Present

Lead brand strategy and creative direction for organizations across publishing, education, sports, and nonprofit sectors, elevating brand positioning, unifying visual ecosystems, and strengthening audience engagement across print, digital, web, and environmental platforms. Responsibilities included brand positioning and visual identity development, directing full creative lifecycles from concept through launch, developing integrated campaigns and cross-platform storytelling systems, overseeing art direction for photography, video, and branded content production, directing design of merchandise, packaging, and large-scale environmental graphics, guiding website redesigns focused on UX, engagement, and brand clarity, and advising executive teams on aligning brand strategy with organizational growth and visibility.

Marketing & Media Production at Various (Venezuela, USA, Canada)

January 1, 1999 - January 1, 2014

Built a multidisciplinary foundation in audiovisual production, marketing design, editorial layout, and media coordination, shaping expertise in storytelling, branding, and production logistics.

Senior Graphic Designer (Contract) at The UPS Store Upper Oakville

January 1, 2016 - December 31, 2016

Developed integrated advertising campaigns and large-format marketing materials; designed signage, billboards, POP displays, and digital advertisements.