Available to hire
I’m a seasoned brand and creative leader with over 20 years of experience across various sectors, including auto, finance, retail, and lifestyle. I have a passion for launching integrated marketing strategies and driving brand equity through high-visibility events.
In my career, I’ve cultivated a strong ability to harness team talents and deliver meaningful customer engagement while nurturing development in high-growth environments.
Skills
Experience Level
Expert
Work Experience
Creative and Commerce Strategy at FORTS
January 1, 2021 - PresentDeveloping and executing brand growth strategies across digital and physical channels, focusing on expanding FORTS’ reach. Enhancing e-commerce strategies and creating engaging content.
Creative Director at Jewelers Mutual Insurance Group
January 1, 2023 - December 31, 2024Directed full-funnel marketing creative for B2B and B2C insurance offerings, improving lead generation and conversion rates across various platforms.
AVP, Brand & Creative at General Motors Financial / Cadillac Financial
January 1, 2015 - January 1, 2023Led an award-winning multimedia team to create experiences for the largest auto manufacturer in the world, handling production and marketing strategies.
Executive Producer at Spektical Creative Production Studio
January 1, 2006 - January 1, 2015Built creative solutions for national brands and local businesses through video and experiential marketing, producing various brand storytelling projects.
Education
Bachelor of Arts at Middle Tennessee State University
January 1, 2000 - January 1, 2004Qualifications
Industry Experience
Media & Entertainment, Retail, Financial Services
Skills
Experience Level
Expert
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