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Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives. Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.…Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives. Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.

Janicia Toh

Marketer, Social Media Manager, Influencer Marketing Manager, +5

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Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives. Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.…Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives. Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.

Available to hire

Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives.

Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Campaign Operations at Paw jourr / The Woof Agency

August 1, 2025 - Present

Coordinated end-to-end influencer campaign operations across Singapore, Malaysia, UK, and US. Managed creator sourcing, campaign timelines, and deliverables, acting as a client-facing coordinator for updates, feedback, and content revisions. Supported social media scheduling and campaign performance tracking, and assisted with UGC production alignment to campaign objectives. Maintained operational trackers to ensure deadlines and deliverables were met, facilitating smooth communication between clients, creators, and internal teams.

Campaign Operations at Pawjourr / The Woof Agency

August 1, 2025 - Present

Coordinated end-to-end influencer campaign operations across multiple markets, managing creator sourcing, campaign timelines, and deliverables. Acted as a client-facing coordinator to manage updates and content revisions.

Intern, Sales & Promotion (FairPrice HQ) at FairPrice HQ

October 1, 2024 - March 1, 2025

Assisted in planning and executing promotional campaigns across retail outlets. Coordinated with suppliers to ensure product availability and campaign readiness. Drafted promotional briefs and marketing communications, conducted competitor research, and monitored market trends to support campaign execution.

Intern, Sales & Promotion at FairPrice HQ

October 1, 2024 - March 1, 2025

Assisted in planning and executing promotional campaigns across retail outlets and coordinated with suppliers to ensure product availability and campaign readiness.

Executive Operations (Events & Exhibitions) at CITYNEON

October 1, 2023 - January 1, 2024

Supported live event and exhibition operations, including manpower planning and vendor coordination, ensuring compliance with safety, venue, and operational requirements.

Marketing Executive (Contract) at GosuGamers Singapore

June 1, 2022 - July 1, 2022

Supported PR, media branding, and press-related coordination, assisting with media shoots and internal communications.

Freelance Event Crew at Elitez & TMCA

January 1, 2022 - January 1, 2025

Worked in freelance retail and event crew roles supporting customer-facing activities and live event execution across high-volum e environments. Assisted with brand activations, public engagement, and on-ground support tasks.

Marketing Manager (Freelance / Ad-hoc) at National Chemical Laboratory

January 1, 2019 - Present

Planned and executed social media campaigns and content calendars, monitored engagement metrics and online visibility.

Retail & Brand Activation (Front-facing roles) at Pandora, Rebecca Minkoff, LVMH, SportSG

January 1, 2018 - December 31, 2021

Performed front-facing roles in high-volume, customer-facing settings. Supported live events, brand activations, and public engagement activities while assisting with day-to-day customer interaction and event support.