Janicia Toh
Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations.
About
Marketing professional experienced in influencer marketing, creator partnership coordination, and multi-market campaign operations. Skilled in managing end-to-end influencer timelines—from briefing and deliverables to post-campaign reporting—and producing social content that aligns with brand objectives.
Passionate about connecting brands and audiences through storytelling and short-form social media content, with hands-on experience supporting live events, on-ground operations, and UGC-style executions under fast timelines.
- 8 years' experience
- Joined March 2026
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Gaming
- Transportation & Logistics
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Work experience· 9 roles
Coordinated end-to-end influencer campaign operations across Singapore, Malaysia, UK, and US. Managed creator sourcing, campaign timelines, and deliverables, acting as a client-facing coordinator for updates, feedback, and content revisions. Supported social media scheduling and campaign performance tracking, and assisted with UGC production alignment to campaign objectives. Maintained operational trackers to ensure deadlines and deliverables were met, facilitating smooth communication between clients, creators, and internal teams.
Coordinated end-to-end influencer campaign operations across multiple markets, managing creator sourcing, campaign timelines, and deliverables. Acted as a client-facing coordinator to manage updates and content revisions.
Assisted in planning and executing promotional campaigns across retail outlets. Coordinated with suppliers to ensure product availability and campaign readiness. Drafted promotional briefs and marketing communications, conducted competitor research, and monitored market trends to support campaign execution.
Education
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