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I am an e-commerce and omni-channel innovator who builds high-growth digital businesses for brands. My background spans research and product development, merchandising, marketing, P&L management, digital strategy, and hands-on execution. I excel at translating a brand’s DNA and key initiatives into engaging, scalable experiences that drive customer loyalty and rapid sales growth. With extensive experience launching e-commerce verticals from scratch, I lead data-driven growth across paid, organic, and CRM channels. I’m comfortable coordinating multi-channel campaigns (Amazon, Flipkart, D2C), optimizing budgets, and forging influencer partnerships to amplify performance. I thrive in cross-functional teams and love turning insights into action that delivers measurable business impact.…I am an e-commerce and omni-channel innovator who builds high-growth digital businesses for brands. My background spans research and product development, merchandising, marketing, P&L management, digital strategy, and hands-on execution. I excel at translating a brand’s DNA and key initiatives into engaging, scalable experiences that drive customer loyalty and rapid sales growth. With extensive experience launching e-commerce verticals from scratch, I lead data-driven growth across paid, organic, and CRM channels. I’m comfortable coordinating multi-channel campaigns (Amazon, Flipkart, D2C), optimizing budgets, and forging influencer partnerships to amplify performance. I thrive in cross-functional teams and love turning insights into action that delivers measurable business impact.

Praveen Singh M

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I am an e-commerce and omni-channel innovator who builds high-growth digital businesses for brands. My background spans research and product development, merchandising, marketing, P&L management, digital strategy, and hands-on execution. I excel at translating a brand’s DNA and key initiatives into engaging, scalable experiences that drive customer loyalty and rapid sales growth. With extensive experience launching e-commerce verticals from scratch, I lead data-driven growth across paid, organic, and CRM channels. I’m comfortable coordinating multi-channel campaigns (Amazon, Flipkart, D2C), optimizing budgets, and forging influencer partnerships to amplify performance. I thrive in cross-functional teams and love turning insights into action that delivers measurable business impact.…I am an e-commerce and omni-channel innovator who builds high-growth digital businesses for brands. My background spans research and product development, merchandising, marketing, P&L management, digital strategy, and hands-on execution. I excel at translating a brand’s DNA and key initiatives into engaging, scalable experiences that drive customer loyalty and rapid sales growth. With extensive experience launching e-commerce verticals from scratch, I lead data-driven growth across paid, organic, and CRM channels. I’m comfortable coordinating multi-channel campaigns (Amazon, Flipkart, D2C), optimizing budgets, and forging influencer partnerships to amplify performance. I thrive in cross-functional teams and love turning insights into action that delivers measurable business impact.

Available to hire

I am an e-commerce and omni-channel innovator who builds high-growth digital businesses for brands. My background spans research and product development, merchandising, marketing, P&L management, digital strategy, and hands-on execution. I excel at translating a brand’s DNA and key initiatives into engaging, scalable experiences that drive customer loyalty and rapid sales growth.

With extensive experience launching e-commerce verticals from scratch, I lead data-driven growth across paid, organic, and CRM channels. I’m comfortable coordinating multi-channel campaigns (Amazon, Flipkart, D2C), optimizing budgets, and forging influencer partnerships to amplify performance. I thrive in cross-functional teams and love turning insights into action that delivers measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital & Performance Marketing Lead at Baggit India Pvt. Ltd.

June 1, 2024 - Present

Developed GTM strategy for new product/category launches SS’24 and AW’24; conceptualized and launched end-to-end D2C plan; managed performance campaigns on Meta and Google, maintaining healthy TROAS; scaled D2C GMV from ₹7 lakh to ₹87 lakh monthly in 3 months; led marketplace growth via AMS and Flipkart ads; implemented CRM (Email + WhatsApp) for retention and sales; created creative guardrails for design; executed influencer tie-ups; built social media and email calendars; developed dashboards tracking top cohorts, CTR, ATC, checkouts, and conversions; coordinated with logistics to minimize cancellations; established a unified customer service dashboard.

Associate Director – Ecommerce at Publicis Groupe - Starcom

February 1, 2023 - May 1, 2024

Managed end-to-end Amazon and Flipkart sales (Organic + Paid) for Abbott Nutrition; planned and executed AMS, Display, and DSP campaigns; managed a ₹12 crore budget with ROAS target of 4.5; balanced display and search to drive NTB orders; mentored a team of managers/analysts; aligned brand/category teams to meet monthly off-take targets; produced daily/weekly/monthly performance trackers; participated in Monthly/Quarterly business reviews; leveraged Amazon PI insights (glance views, SOV, NTBs).

Lead - Performance Marketing at House of Masaba Lifestyle Pvt. Ltd.

June 1, 2022 - December 1, 2022

Preserved the brand’s online/offline presence; owned lovechild.in site vision and operations; planned and executed brand awareness and performance campaigns across cosmetics and apparel; implemented end-to-end CRM for retention and sales; negotiated margins with marketplaces and ensured timely delivery; managed day-to-day paid media (Meta/Google) to meet KPI targets; produced performance reports; collaborated with agencies for D2C site development and social media initiatives; coordinated with marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.).

Account Director - Ecommerce & Biddable at Madison World

July 1, 2021 - March 1, 2022

End-to-end campaign management for biddable and ecommerce platforms; delivered weekly/monthly/quarterly performance analysis and action plans; served as primary client contact; escalated and resolved issues; managed AMS and Flipkart ads for Marico (hair category) and campaigns for Blue Star; led Lead Gen campaigns for Godrej Property; prepared performance trackers and BI reports; collaborated with brand and category teams to meet monthly targets.

Assistant General Manager Ecommerce & Digital Marketing at Doodle Collection Pvt. Ltd.

January 1, 2015 - June 1, 2021

Led planning and execution of performance marketing; managed major online retail channels (Amazon, Cloudtail, Appario, Flipkart, Myntra, Nykaa, FirstCry) and D2C site; developed marketing strategy across channels; tracked sales data at SKU/category/franchise level; established KPIs and optimized campaigns across SEO/SEM, PPC, AMS, display and remarketing; drove social media paid campaigns; built email calendars for launches/discounts; led lead generation campaigns for B2B/B2C; managed agencies for site development and campaigns; built cross-brand alliances to boost awareness and sales.

SEO/SEM Manager at TikiTech

May 1, 2011 - December 1, 2014

Directed search initiatives for Mumbai/Delhi/Bangalore clients; built and scaled SEM campaigns from scratch; managed PPC accounts, bid management, and reporting; performed competitor SEO research; developed keyword lists and ad copies; implemented Google Analytics tracking; led a team of SEO/SMO professionals and client servicing.

SEO/SMO Team Leader at Rikhav Infotech

June 1, 2008 - April 1, 2011

Developed SEO strategies; optimized 100+ websites/blogs across automotive, travel, tech, and health; performed site analysis, keyword research, and link-building opportunities; led team and delivered client-focused results; helped define best practice SEO/SEM procedures.