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I am a Strategic Operations & Analytics Leader with 9 years of experience in high-growth marketplaces, specializing in platform integrity, fraud detection, and trust & safety. I have a proven track record of building automated AML rules and data frameworks to detect abuse, operationalizing cross-functional enforcement strategies, and reducing platform losses by up to 30%. I excel at transforming complex data into actionable leadership insights, enhancing efficiency, and partnering with senior leadership to align objectives, track OKRs, and foster company-wide collaboration.…I am a Strategic Operations & Analytics Leader with 9 years of experience in high-growth marketplaces, specializing in platform integrity, fraud detection, and trust & safety. I have a proven track record of building automated AML rules and data frameworks to detect abuse, operationalizing cross-functional enforcement strategies, and reducing platform losses by up to 30%. I excel at transforming complex data into actionable leadership insights, enhancing efficiency, and partnering with senior leadership to align objectives, track OKRs, and foster company-wide collaboration.

GINNISHA KARIRA

Data Scientist, Data Analyst, Marketing Analyst, +2

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I am a Strategic Operations & Analytics Leader with 9 years of experience in high-growth marketplaces, specializing in platform integrity, fraud detection, and trust & safety. I have a proven track record of building automated AML rules and data frameworks to detect abuse, operationalizing cross-functional enforcement strategies, and reducing platform losses by up to 30%. I excel at transforming complex data into actionable leadership insights, enhancing efficiency, and partnering with senior leadership to align objectives, track OKRs, and foster company-wide collaboration.…I am a Strategic Operations & Analytics Leader with 9 years of experience in high-growth marketplaces, specializing in platform integrity, fraud detection, and trust & safety. I have a proven track record of building automated AML rules and data frameworks to detect abuse, operationalizing cross-functional enforcement strategies, and reducing platform losses by up to 30%. I excel at transforming complex data into actionable leadership insights, enhancing efficiency, and partnering with senior leadership to align objectives, track OKRs, and foster company-wide collaboration.

Available to hire

I am a Strategic Operations & Analytics Leader with 9 years of experience in high-growth marketplaces, specializing in platform integrity, fraud detection, and trust & safety. I have a proven track record of building automated AML rules and data frameworks to detect abuse, operationalizing cross-functional enforcement strategies, and reducing platform losses by up to 30%.

I excel at transforming complex data into actionable leadership insights, enhancing efficiency, and partnering with senior leadership to align objectives, track OKRs, and foster company-wide collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Analytics Lead at Flipkart

April 1, 2023 - Present

Analytics Lead at Flipkart: Evaluated and integrated a third-party device fingerprinting vendor, operationalized this signal in fraud detection and enforcement workflows. Championed Search Integrity by designing a suppression algorithm to neutralize abusive content and fraudulent listings, contributing to a 20 bps reduction in platform losses. Pioneered a cross-functional 0-1 Return Fee program targeting platform abuse, delivering a 40 bps reduction in return losses. Led the Flipkart–Myntra strategic collaboration by establishing a measurement framework to identify critical profit pools and leaky operations, driving a 35 Cr loss reduction. Designed and launched a real-time Returns on Hold decisioning framework to optimize the returns process and improve the customer experience, achieving a 10% improvement in RES.

Senior Business Analyst at Flipkart

April 1, 2021 - March 31, 2023

Mapped end-to-end customer journey to identify trust breakdowns (delivery delays, post-purchase issues), built friction metrics, and partnered with Product/Ops to implement fixes; improved tNPS by 10%. Led the 0–1 cancellation-fee launch, defined target cohorts, designed an A/B test, and collaborated with Product to roll out; resulting in a 5% reduction in platform cancellations.

Business Analyst at Flipkart

February 1, 2019 - March 31, 2021

Fraud reduction: Analyzed returns fraud MOs and incorporated insights into the ML model to reduce overall returns fraud by 20%. Designed and implemented automated AML rules and monitoring to ensure compliance and reduce high-risk patterns. Launched a customer open box delivery product targeting fraudulent customers, reducing missing/mis-shipment return losses by 30%.

Business Analyst at Grofers (now Blinkit)

June 1, 2017 - January 31, 2019

Personalized Marketing Campaigns: Used transactional and behavioural data to identify brand affinities and run targeted campaigns, resulting in improved sales revenue by 10%. Price Benchmarking: Built real-time competitive price benchmarking system using web scraping and automated reporting; improved month-over-month customer retention by 20%. Building Data Pipelines: Developed ETL pipelines in Python and Xplenty to centralize data into AWS Redshift, enabling faster self-serve analytics for marketing and category teams.