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I'm Irina Atencio de Lemos, a bilingual e-commerce and paid search specialist with over 20 years of experience driving growth for brands across retail, consumer goods, and hospitality in the US market. I excel at building high-performance PPC programs, optimizing marketplaces, and launching brands online from Shopify stores to Amazon, with a strong track record of measurable results and cross-functional collaboration. From leading a skincare brand launch in the US to directing end-to-end digital strategies for agencies and retailers, I thrive in fast-paced environments that combine data-driven decision making with creative marketing. I’m passionate about strategy, execution, and continuous learning to deliver exponential growth for online businesses.…I'm Irina Atencio de Lemos, a bilingual e-commerce and paid search specialist with over 20 years of experience driving growth for brands across retail, consumer goods, and hospitality in the US market. I excel at building high-performance PPC programs, optimizing marketplaces, and launching brands online from Shopify stores to Amazon, with a strong track record of measurable results and cross-functional collaboration. From leading a skincare brand launch in the US to directing end-to-end digital strategies for agencies and retailers, I thrive in fast-paced environments that combine data-driven decision making with creative marketing. I’m passionate about strategy, execution, and continuous learning to deliver exponential growth for online businesses.

Irina Atencio de Lemos

PPC Manager, Digital Marketer, Marketing Strategist, +1

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I'm Irina Atencio de Lemos, a bilingual e-commerce and paid search specialist with over 20 years of experience driving growth for brands across retail, consumer goods, and hospitality in the US market. I excel at building high-performance PPC programs, optimizing marketplaces, and launching brands online from Shopify stores to Amazon, with a strong track record of measurable results and cross-functional collaboration. From leading a skincare brand launch in the US to directing end-to-end digital strategies for agencies and retailers, I thrive in fast-paced environments that combine data-driven decision making with creative marketing. I’m passionate about strategy, execution, and continuous learning to deliver exponential growth for online businesses.…I'm Irina Atencio de Lemos, a bilingual e-commerce and paid search specialist with over 20 years of experience driving growth for brands across retail, consumer goods, and hospitality in the US market. I excel at building high-performance PPC programs, optimizing marketplaces, and launching brands online from Shopify stores to Amazon, with a strong track record of measurable results and cross-functional collaboration. From leading a skincare brand launch in the US to directing end-to-end digital strategies for agencies and retailers, I thrive in fast-paced environments that combine data-driven decision making with creative marketing. I’m passionate about strategy, execution, and continuous learning to deliver exponential growth for online businesses.

Available to hire

I’m Irina Atencio de Lemos, a bilingual e-commerce and paid search specialist with over 20 years of experience driving growth for brands across retail, consumer goods, and hospitality in the US market. I excel at building high-performance PPC programs, optimizing marketplaces, and launching brands online from Shopify stores to Amazon, with a strong track record of measurable results and cross-functional collaboration.

From leading a skincare brand launch in the US to directing end-to-end digital strategies for agencies and retailers, I thrive in fast-paced environments that combine data-driven decision making with creative marketing. I’m passionate about strategy, execution, and continuous learning to deliver exponential growth for online businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Paid Search - Manager, Digital Activation at OMD USA

May 1, 2022 - Present

Plan and manage paid search (PPC/SEM) campaigns, including account setup, strategy development, organization, and ongoing optimization. Manage daily budgets, on-site conversion actions, bid management, negative keyword strategies, category exclusions, ad creative, and landing page revisions based on performance. Use reporting and analytics tools (Google Analytics, Google Editor, Microsoft Advertising Editors, SA360) to forecast growth and communicate results.

Lead E-Commerce / Brand Manager at Payot US - EBrandcommerce

August 1, 2020 - Present

Lead 1 skincare brand launch in the US market. Manage brand online stores on Shopify and marketplaces (Amazon Seller Central) including ASIN launches, Brand Registry, replenishment for FBA, A+ content, PPC campaigns, promotions, and related activities. Oversee affiliate and dropship programs, social marketing, influencer partnerships, subscription box relationships, and monthly reporting.

Lead Paid Search at Addison Group

October 1, 2021 - May 31, 2022

Plan, manage, and execute Paid Search campaigns, including account setup, strategy development, organization, and management. Maintain daily budgets, optimize on-site conversions, manage bids, execute negative keyword strategies, site/category exclusions, ad creative, and landing page revisions. Use analytics tools to forecast and communicate paid search growth.

E-Commerce Marketing at RTA Products

November 1, 2019 - April 30, 2021

Responsible for performance at product and store levels, inventory planning, and repositioning. Monitor account health, competition, listings, and campaigns; identify Bundles/FBA/FBM opportunities to maximize profit and reduce shipment costs. Define product lifecycle strategies and portfolio planning with Pareto analysis.

E-commerce Marketing & SEM/SEO Specialist at Serendipitylife

March 1, 2018 - December 31, 2020

Managed all aspects of eCommerce business and website including product sales, SEM/SEO, and online marketing campaigns. Led content strategy, site analytics, and web technologies. Created and developed Amazon Store with 60 listings, managed 30 campaigns, achieved strong customer feedback, and oversaw FBA/merchant fulfillment, inventory, pricing, marketing, and customer service.

E-commerce Marketing at Shopango, LLC

March 1, 2019 - November 30, 2019

Day-to-day store operations including market research, product research, issue resolution, sales and campaign performance, inventory planning, KPI reporting, and health of campaigns. Identified bundles/FBA/FBM opportunities to maximize profit and reduce shipping costs; defined product strategy for marketplaces (Amazon and others).

E-commerce Marketing & PPC Campaigns at Shopango

November 1, 2019 - August 31, 2020

Managed PPC campaigns and listing optimization across marketplaces (Amazon, Newegg, Walmart, eBay, etc.). Used Adbadger, Teikametrics, Sellics, Sellozo, Google Ads/Express; oversaw Google Merchant, Facebook Ads, Pinterest, and related channels; drove growth through marketplace optimization.

E-commerce Marketing Manager at Fast Asleep PJs

March 1, 2018 - March 31, 2019

Accountable for all aspects of eCommerce, including product sales, SEM/SEO, content strategy, and website development. Built and launched Amazon Store at Seller Central and Vendor Central; created 1,000+ product listings; managed 400 campaigns with ACOS of 7%; achieved 4.9-star customer feedback and 400% sales growth; oversaw FBA/merchant fulfillment, inventory, pricing, and customer service.

CCO & Co-Founder at LoreBI, C.A.

August 1, 2015 - September 1, 2017

Co-founded LoreBI, a hotel management and marketing solution enabling geo-demographic clustering for real-time communications with visitors. Secured equity funding of $50,000 and participated in Wayra Venezuela Cohorte 07.

Co-Founder & Chief Commercial Officer at GushMI

December 1, 2014 - September 1, 2017

Co-founded a tech startup offering geo-demographic and psychographic segmentation to understand consumer needs and preferences. Secured early-stage sponsorship and built a high-caliber team with strategic international partners.

General Manager at Advance Mall

August 1, 2011 - December 1, 2013

Led development of all merchant communications and electronic payments across major Venezuelan shopping malls; negotiated with banks; implemented merchant payment system covering 95% of stores.

Director at Land Concept

September 1, 2009 - December 31, 2010

Managed new commercial relationships for European industries in Colombia, Panama, and Venezuela; brokered a financing line for a Venezuelan oil/gas mixed company (credit line valued at $30M) based on equipment as collateral.

Regional Sales Manager at C.A. Ron Santa Teresa

January 1, 2009 - August 31, 2009

Increased regional sales by 20% in a short period; built and consolidated a sales team of 25; led negotiations with wholesalers nationwide (over 100 accounts).

Modern Channel Coordinator at Mondelēz International

September 1, 2008 - December 31, 2008

Developed a new commercial model for Margarita Island; achieved regional growth (8%+); established new sales routes and client negotiations.

Senior Sales Representative at Mondelēz International

October 1, 2007 - September 30, 2008

Field operation manager for Margarita Island; supervised 6 merchants; established trade center and distribution channel; supported logistics.

Expert Retail Solutions / Trade Marketing at Mondelēz International

October 1, 2006 - September 30, 2007

Planned and implemented trade marketing activities; supervised a retail solutions team and analysts; contributed to new area development within the company.

Sales Department Manager at Recrea Entertainment

September 1, 2004 - September 30, 2006

Managed corporate events sales; secured major clients and delivered events with high satisfaction; expanded client base.

Sales Manager at Radisson Plaza Hotel Eurobuilding

April 30, 2004 - September 29, 2004

Boosted sales in multiple departments; organized trade visits, conventions, and meetings; achieved full occupancy during peak periods.