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I'm Kaitlin, a brand storyteller and growth strategist helping early-stage brands craft authentic narratives and build thriving communities. I partner with founders to translate brand values into visuals, messaging, and experiences that feel authentic and aspirational. Over the past 7+ years, I've built content ecosystems from the ground up and guided founders and small teams to connect with audiences on Instagram, TikTok, and other channels. I love collaborative storytelling, data-informed iteration, and turning big ideas into relatable, lifestyle-focused content.…I'm Kaitlin, a brand storyteller and growth strategist helping early-stage brands craft authentic narratives and build thriving communities. I partner with founders to translate brand values into visuals, messaging, and experiences that feel authentic and aspirational. Over the past 7+ years, I've built content ecosystems from the ground up and guided founders and small teams to connect with audiences on Instagram, TikTok, and other channels. I love collaborative storytelling, data-informed iteration, and turning big ideas into relatable, lifestyle-focused content.

Kaitlin Santerre

Creative Director, Brand Strategist, Content Creator, +2

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I'm Kaitlin, a brand storyteller and growth strategist helping early-stage brands craft authentic narratives and build thriving communities. I partner with founders to translate brand values into visuals, messaging, and experiences that feel authentic and aspirational. Over the past 7+ years, I've built content ecosystems from the ground up and guided founders and small teams to connect with audiences on Instagram, TikTok, and other channels. I love collaborative storytelling, data-informed iteration, and turning big ideas into relatable, lifestyle-focused content.…I'm Kaitlin, a brand storyteller and growth strategist helping early-stage brands craft authentic narratives and build thriving communities. I partner with founders to translate brand values into visuals, messaging, and experiences that feel authentic and aspirational. Over the past 7+ years, I've built content ecosystems from the ground up and guided founders and small teams to connect with audiences on Instagram, TikTok, and other channels. I love collaborative storytelling, data-informed iteration, and turning big ideas into relatable, lifestyle-focused content.

Available to hire

I’m Kaitlin, a brand storyteller and growth strategist helping early-stage brands craft authentic narratives and build thriving communities. I partner with founders to translate brand values into visuals, messaging, and experiences that feel authentic and aspirational.

Over the past 7+ years, I’ve built content ecosystems from the ground up and guided founders and small teams to connect with audiences on Instagram, TikTok, and other channels. I love collaborative storytelling, data-informed iteration, and turning big ideas into relatable, lifestyle-focused content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder, Online Sales & Marketing Growth Consultant at Diamond Life Mentorship LLC

January 1, 2020 - January 1, 2025

Led sales, growth and marketing strategy; managed event programs, executive communications support, and marketing initiatives within a fast-scaling digital education and wellness organization.

Founder, Online Sales & Marketing Growth Consultant at Independent Era Marketing Inc.

January 1, 2017 - Present

Freelance digital education initiatives, online event programs, and marketing strategy supporting entrepreneurs, wellness brands, and hospitality businesses; built social presence across Instagram and TikTok; developed content pillars and monthly content plans; engaged with online communities; reviewed performance insights and adapted content direction.