I am a Graphic Designer and Illustrator with more than 20 years of experience creating visual communication across marketing, retail and corporate environments. Throughout my career I have partnered with marketing teams to translate campaign ideas and brand stories into engaging visual design across print and digital platforms. My work has included promotional campaigns, catalogues, event collateral, digital marketing assets and branded communications designed to capture attention and connect with audiences. I enjoy working in fast-paced creative environments where design supports strong brand identity, compelling campaigns and meaningful customer engagement. Alongside my corporate roles, I have operated my freelance practice, Sequera Studio, delivering branding, campaign design and illustration for organisations and small businesses.…

Isabel de Sequera

I am a Graphic Designer and Illustrator with more than 20 years of experience creating visual communication across marketing, retail and corporate environments. Throughout my career I have partnered with marketing teams to translate campaign ideas and brand stories into engaging visual design across print and digital platforms. My work has included promotional campaigns, catalogues, event collateral, digital marketing assets and branded communications designed to capture attention and connect with audiences. I enjoy working in fast-paced creative environments where design supports strong brand identity, compelling campaigns and meaningful customer engagement. Alongside my corporate roles, I have operated my freelance practice, Sequera Studio, delivering branding, campaign design and illustration for organisations and small businesses.…

Available to hire

I am a Graphic Designer and Illustrator with more than 20 years of experience creating visual communication across marketing, retail and corporate environments. Throughout my career I have partnered with marketing teams to translate campaign ideas and brand stories into engaging visual design across print and digital platforms. My work has included promotional campaigns, catalogues, event collateral, digital marketing assets and branded communications designed to capture attention and connect with audiences.
I enjoy working in fast-paced creative environments where design supports strong brand identity, compelling campaigns and meaningful customer engagement. Alongside my corporate roles, I have operated my freelance practice, Sequera Studio, delivering branding, campaign design and illustration for organisations and small businesses.

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Language

English
Fluent

Work Experience

Art Director at Mobiddiction
January 1, 2013 - Present
Led the creative design and user interface development for mobile applications, transforming client briefs into engaging concepts, wireframes and visual assets. Key Achievement designed and illustrated the children’s app Phonics Under the Big Top, which was named a finalist at the Australian Mobile & App Awards.
Graphic Designer at Kennards Hire
January 1, 2013 - January 1, 2025
Worked within the national Marketing and Customer Experience team delivering creative assets that supported brand campaigns, promotional initiatives and internal communications. Produced a wide range of campaign assets including catalogues, promotional graphics and event collateral while ensuring alignment with brand guidelines and marketing objectives. Key Achievements included introducing an electronic marketing briefing form and creative asset library to improve workflow efficiency and ensure consistent design output across marketing projects. Designed marketing and event collateral for branch openings, national campaigns and corporate initiatives, helping promote services, strengthen brand visibility and support audience engagement. Planned and coordinated lifestyle photography shoots used in recruitment campaigns and marketing collateral, creating authentic brand imagery highlighting equipment and teams in real work environments.
Mid-Senior Graphic Designer at Best & Less
January 1, 2008 - January 1, 2013
Produced high-impact marketing materials including catalogues, point-of-sale signage, digital campaigns and promotional content for a national retail brand with more than 190 stores. Key Achievement contributed to the award-winning Warm Up and Save catalogue recognised at the Australian Catalogue Awards.
Finished Artist at Wellcom (Woolworths Group)
January 1, 2007 - January 1, 2008
Freelance Graphic Designer at Sequera Studio
January 1, 2004 - Present
Provide freelance graphic design services including campaign design, brand identity development and marketing collateral across print and digital platforms. Work closely with clients to interpret briefs, develop creative concepts and deliver visual assets across digital and print channels.
Graphic Designer at Officeworks Business Direct
January 1, 2002 - January 1, 2007
Graphic Designer / Typesetter / Illustrator at St Pauls Publications
January 1, 1997 - January 1, 2002

Education

Associate Diploma – Graphic Design at South Western Sydney Institute of TAFE
January 11, 2030 - March 12, 2026
Media / Design Training at SITH
January 11, 2030 - March 12, 2026
Certificate of Completion – Film & Video Production Fundamentals at Learn to Film
January 11, 2030 - March 12, 2026

Qualifications

Associate Diploma – Graphic Design
January 11, 2030 - March 12, 2026
Certificate of Completion – Film & Video Production Fundamentals
January 11, 2030 - March 12, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other