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I am a dynamic creative leader with 10+ years of success transforming brands, scaling products, and driving multimillion-dollar growth. I specialize in brand identity, visual storytelling, merchandising, and product design—blending artistic vision with commercial strategy to deliver tailored solutions that boost brand value and engage consumers. Throughout my career I’ve built and mentored high-performing creative teams, launched campaigns with major retailers and artists, and crafted global brand strategies that translate across web, social, and retail channels. I thrive in fast-paced environments from luxury to lifestyle, always balancing aesthetics with measurable business impact.…I am a dynamic creative leader with 10+ years of success transforming brands, scaling products, and driving multimillion-dollar growth. I specialize in brand identity, visual storytelling, merchandising, and product design—blending artistic vision with commercial strategy to deliver tailored solutions that boost brand value and engage consumers. Throughout my career I’ve built and mentored high-performing creative teams, launched campaigns with major retailers and artists, and crafted global brand strategies that translate across web, social, and retail channels. I thrive in fast-paced environments from luxury to lifestyle, always balancing aesthetics with measurable business impact.

Larry Wolfe

Designer, Brand Designer, Creative Director, +2

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I am a dynamic creative leader with 10+ years of success transforming brands, scaling products, and driving multimillion-dollar growth. I specialize in brand identity, visual storytelling, merchandising, and product design—blending artistic vision with commercial strategy to deliver tailored solutions that boost brand value and engage consumers. Throughout my career I’ve built and mentored high-performing creative teams, launched campaigns with major retailers and artists, and crafted global brand strategies that translate across web, social, and retail channels. I thrive in fast-paced environments from luxury to lifestyle, always balancing aesthetics with measurable business impact.…I am a dynamic creative leader with 10+ years of success transforming brands, scaling products, and driving multimillion-dollar growth. I specialize in brand identity, visual storytelling, merchandising, and product design—blending artistic vision with commercial strategy to deliver tailored solutions that boost brand value and engage consumers. Throughout my career I’ve built and mentored high-performing creative teams, launched campaigns with major retailers and artists, and crafted global brand strategies that translate across web, social, and retail channels. I thrive in fast-paced environments from luxury to lifestyle, always balancing aesthetics with measurable business impact.

Available to hire

I am a dynamic creative leader with 10+ years of success transforming brands, scaling products, and driving multimillion-dollar growth. I specialize in brand identity, visual storytelling, merchandising, and product design—blending artistic vision with commercial strategy to deliver tailored solutions that boost brand value and engage consumers.

Throughout my career I’ve built and mentored high-performing creative teams, launched campaigns with major retailers and artists, and crafted global brand strategies that translate across web, social, and retail channels. I thrive in fast-paced environments from luxury to lifestyle, always balancing aesthetics with measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director at Me & Kashmiere

January 1, 2016 - December 31, 2017

Led brand strategy and creative development for clients, including Rent the Runway, Columbia Univ, Annika Inez, and Page Sargisson, increasing brand engagement and visibility by up to 60%. Directed merchandising strategies and product development, incorporating trend forecasting, pricing optimization, and competitive retail positioning to drive revenue growth. Oversaw creative initiatives spanning brand identity, marketing, and campaigns to deliver cohesive storytelling across web, social, and e-commerce platforms.

Creative Director at Yarnz

January 1, 2006 - December 31, 2016

Directed all creative initiatives including brand identity, marketing, product design, and campaign development; delivered double-digit year-over-year growth; secured premier retail placements with Net-a-Porter, Bergdorf Goodman, Colette, Intermix, and Barneys; scaled revenue from $250K to $7M.

Independent Consultant at Yarnz (Independent Consultant)

January 1, 2017 - Present

Led brand strategy and creative development for clients including Rent the Runway, Columbia Univ, Annika Inez, and Page Sargisson, increasing brand engagement and visibility by up to 60%. Executed full-scale brand transformations by aligning visual identity with market trends, resulting in measurable sales growth across multiple industries. Directed merchandising strategies and product development, incorporating trend forecasting, pricing optimization, and competitive retail positioning to drive consistent revenue increases. Elevated emerging brands into market leaders by crafting cohesive storytelling across web, social, and e-commerce platforms. Revitalized brand identity and creative assets, leading to a 45% increase in retail partnerships, including both luxury and department store channels. Designed high-impact visual collateral—lookbooks, packaging, digital campaigns—boosting online engagement and enhancing retail sell-through. Developed and launched product collections that