Swati Mukherjee

Senior Campaign Manager at KAMP

Strategized, set up, and managed paid advertising campaigns across Google Ads and social platforms to drive conversions and online sales, including SEO/organic efforts. Improved CTR, CPC, CPA, and ROAS; produced performance reports. Guided clients on product listings and promotions on Amazon and Flipkart; provided SEO inputs and content optimization. Industry: fashion bags, apparel, jewelry, beauty and cosmetics, electronics.

Associate Marketing Manager at Botek

Managed and optimized paid campaigns across Google Ads and Meta Ads, focused on lead generation and e-commerce ROAS of 3.5x+. Conducted in-depth audience targeting, keyword research, funnel optimization, and conversion tracking via Google Tag Manager and GA4/Meta Pixel. Optimized landing pages, collaborated with design and content teams on ad copy and visuals, and supported marketing automation workflows. Industry: fashion bags, apparel, jewelry, beauty and cosmetics.

Digital Marketing Executive at Various startups/clients

Delivered performance marketing consulting services to startups and small businesses across e-commerce, wellness, and service sectors. Planned and managed Google Ads and Meta Ads campaigns focusing on lead generation, brand awareness, and online sales, achieving up to 3.8x ROAS. Managed complete campaign lifecycle from audience research and ad creation to optimization and analytics reporting. Guided clients on product listings and promotions on Amazon and Flipkart; provided SEO inputs and content optimization. Acted as a one-stop digital partner combining technical execution with high-level marketing strategy.