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I am a Strategic Marketing Manager with 8+ years of experience driving brand awareness, digital growth, and integrated campaigns across multi-entity organizations. I currently lead the brand, communications, and digital presence for six subsidiary companies at National Group of Companies, blending strategic leadership with hands-on execution. I have two years of experience training and mentoring aspiring digital marketers, supporting skills development through structured, real-world learning. My work is rooted in integrated marketing planning, data-driven optimization, and storytelling across web, email, social, and paid media. I thrive in transformation-focused environments where clarity, consistency, and measurable impact are the key success indicators.…I am a Strategic Marketing Manager with 8+ years of experience driving brand awareness, digital growth, and integrated campaigns across multi-entity organizations. I currently lead the brand, communications, and digital presence for six subsidiary companies at National Group of Companies, blending strategic leadership with hands-on execution. I have two years of experience training and mentoring aspiring digital marketers, supporting skills development through structured, real-world learning. My work is rooted in integrated marketing planning, data-driven optimization, and storytelling across web, email, social, and paid media. I thrive in transformation-focused environments where clarity, consistency, and measurable impact are the key success indicators.

Mary Olofin

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a Strategic Marketing Manager with 8+ years of experience driving brand awareness, digital growth, and integrated campaigns across multi-entity organizations. I currently lead the brand, communications, and digital presence for six subsidiary companies at National Group of Companies, blending strategic leadership with hands-on execution. I have two years of experience training and mentoring aspiring digital marketers, supporting skills development through structured, real-world learning. My work is rooted in integrated marketing planning, data-driven optimization, and storytelling across web, email, social, and paid media. I thrive in transformation-focused environments where clarity, consistency, and measurable impact are the key success indicators.…I am a Strategic Marketing Manager with 8+ years of experience driving brand awareness, digital growth, and integrated campaigns across multi-entity organizations. I currently lead the brand, communications, and digital presence for six subsidiary companies at National Group of Companies, blending strategic leadership with hands-on execution. I have two years of experience training and mentoring aspiring digital marketers, supporting skills development through structured, real-world learning. My work is rooted in integrated marketing planning, data-driven optimization, and storytelling across web, email, social, and paid media. I thrive in transformation-focused environments where clarity, consistency, and measurable impact are the key success indicators.

Available to hire

I am a Strategic Marketing Manager with 8+ years of experience driving brand awareness, digital growth, and integrated campaigns across multi-entity organizations. I currently lead the brand, communications, and digital presence for six subsidiary companies at National Group of Companies, blending strategic leadership with hands-on execution.

I have two years of experience training and mentoring aspiring digital marketers, supporting skills development through structured, real-world learning. My work is rooted in integrated marketing planning, data-driven optimization, and storytelling across web, email, social, and paid media. I thrive in transformation-focused environments where clarity, consistency, and measurable impact are the key success indicators.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Digital Marketing Coordinator at National Group of Companies (Canada)

March 1, 2024 - Present

Lead and manage the digital marketing strategy and online presence for six subsidiary companies; build and execute integrated marketing campaigns across paid, organic, web, and email channels; ensure brand consistency and performance alignment; track KPIs and optimize funnels; collaborate cross-functionally with leadership and operational teams.

Digital Marketing Specialist at Remax Nova (Canada)

February 1, 2023 - August 1, 2023

Promoted real estate listings through targeted digital advertising strategies; managed website and social media presence to drive traffic and qualified leads; planned promotional campaigns and special offers to boost engagement; implemented cost-effective organic marketing strategies to reduce ad spend.

Digital Marketing Specialist (Hybrid) at Lilovat Technology

November 1, 2019 - January 1, 2023

Developed and executed integrated digital marketing strategies across multiple channels; managed and optimized PPC and display advertising campaigns; created engaging social media and digital content to strengthen brand presence; conducted keyword research and SEO; executed email marketing campaigns with segmentation and performance analysis.

Digital Marketing Specialist (Freelance) at Western Passport Medical Canada

June 1, 2019 - April 1, 2022

Designed customized digital marketing plans aligned with client goals and industry trends; managed paid advertising campaigns across Google Ads and social platforms; created content including blogs, social media posts, and email campaigns; analyzed performance data and optimized strategies for improved results.

Social Media Manager at FitchTech

May 1, 2017 - June 1, 2019

Developed and implemented social media strategies to increase brand awareness and engagement; created compelling content and managed daily social media operations; analyzed performance metrics to support organic growth and audience reach.