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Swetha Bhandari

Marketing Analyst, Data Analyst, PPC Manager, +2

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Available to hire

Thane, India

Skills

Google Ads

Data Visualization

Experience Level

Google Ads

Expert

Data Visualization

Intermediate

Work Experience

Senior Ad Operations Analyst at PhonePe

September 1, 2022 - April 1, 2024

Planned, executed, and optimized programmatic campaigns through Google DV360, including PG (Programmatic Guaranteed), PMP (Private Marketplace), and Open Exchange. Analyzed campaign performance using data-driven insights to improve CPC, CPM, and CPI efficiency for agencies and brand partners. Ensured ad quality by reviewing creatives, implementing trafficking best practices, and maintaining compliance with brand guidelines. Identified optimization opportunities using performance data, improving ROAS and campaign outcomes. Troubleshot technical and delivery issues proactively to maintain 100% uptime and seamless campaign execution. Delivered detailed weekly and monthly performance reports to stakeholders, highlighting insights and actionable improvements.

Campaign Test Engineer at Indus OS

May 1, 2016 - September 1, 2022

Defined and implemented campaign setup and testing processes based on sales requests. Troubleshot attribution and integration issues across internal and external systems. Monitored live campaigns, ensuring accuracy and performance through analysis. Performed integration and performance testing to ensure UPI and ad delivery reliability. Managed defects in JIRA following STLC and Agile methodologies. Conducted API and deep link testing using Postman, verified URL parameters, redirections, and mobile app integrations.