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Hi, I’m Iker Román Ruedas, a marketing professional specialized in Paid Advertising and Performance Marketing. I’ve led B2B and B2C campaigns with a strong focus on Meta Ads, lead generation, and sales campaigns. I excel at translating data into actionable insights, building efficient full-funnel strategies, and delivering measurable results within tight budgets. I’m comfortable collaborating with cross-functional teams or working independently as a freelancer. I bring hands-on experience with budgets, tracking, and optimization, and I enjoy turning complex data into clear, ROI-driven campaigns for local businesses and e-commerce brands in Spain.…Hi, I’m Iker Román Ruedas, a marketing professional specialized in Paid Advertising and Performance Marketing. I’ve led B2B and B2C campaigns with a strong focus on Meta Ads, lead generation, and sales campaigns. I excel at translating data into actionable insights, building efficient full-funnel strategies, and delivering measurable results within tight budgets. I’m comfortable collaborating with cross-functional teams or working independently as a freelancer. I bring hands-on experience with budgets, tracking, and optimization, and I enjoy turning complex data into clear, ROI-driven campaigns for local businesses and e-commerce brands in Spain.

Iker Roman Ruedas

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I’m Iker Román Ruedas, a marketing professional specialized in Paid Advertising and Performance Marketing. I’ve led B2B and B2C campaigns with a strong focus on Meta Ads, lead generation, and sales campaigns. I excel at translating data into actionable insights, building efficient full-funnel strategies, and delivering measurable results within tight budgets. I’m comfortable collaborating with cross-functional teams or working independently as a freelancer. I bring hands-on experience with budgets, tracking, and optimization, and I enjoy turning complex data into clear, ROI-driven campaigns for local businesses and e-commerce brands in Spain.…Hi, I’m Iker Román Ruedas, a marketing professional specialized in Paid Advertising and Performance Marketing. I’ve led B2B and B2C campaigns with a strong focus on Meta Ads, lead generation, and sales campaigns. I excel at translating data into actionable insights, building efficient full-funnel strategies, and delivering measurable results within tight budgets. I’m comfortable collaborating with cross-functional teams or working independently as a freelancer. I bring hands-on experience with budgets, tracking, and optimization, and I enjoy turning complex data into clear, ROI-driven campaigns for local businesses and e-commerce brands in Spain.

Available to hire

Hi, I’m Iker Román Ruedas, a marketing professional specialized in Paid Advertising and Performance Marketing. I’ve led B2B and B2C campaigns with a strong focus on Meta Ads, lead generation, and sales campaigns. I excel at translating data into actionable insights, building efficient full-funnel strategies, and delivering measurable results within tight budgets.

I’m comfortable collaborating with cross-functional teams or working independently as a freelancer. I bring hands-on experience with budgets, tracking, and optimization, and I enjoy turning complex data into clear, ROI-driven campaigns for local businesses and e-commerce brands in Spain.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

German

Intermediate

Work Experience

Paid Ads Specialist

January 1, 2023 - Present

Strategy, setup, and optimization of Meta Ads campaigns for local businesses and e-commerce brands. Managed budgets, creative testing, copywriting, and full-funnel execution. Collaborated with Marketing & Operations teams to drive lead generation and sales, with a data-driven approach and regular performance reviews.

Freelance Performance Marketing / Paid Ads Specialist

January 1, 2021 - December 31, 2023

Delivered end-to-end paid media management (Meta, Google, and other networks) for Spanish clients; built and optimized campaigns, landing pages, and automation flows using tools like Shopify, Klaviyo, Canva, and Google Sheets; provided strategy, copywriting, and creatives; focused on ROI and full-funnel optimization.