Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition. I partner with international teams to drive growth and maximize ROI across Meta, Google, TikTok, and Snapchat. I’m passionate about turning data into actionable strategy and delivering multi-channel campaigns that scale revenue while maintaining cost efficiency. I’ve led marketing teams, managed end-to-end campaign lifecycles, and built automation to streamline operations. I thrive in fast-paced environments and enjoy collaborating with creative, analytics, and product teams to deliver measurable outcomes for global markets from my base in Tel Aviv.

Nilly Busel

Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition. I partner with international teams to drive growth and maximize ROI across Meta, Google, TikTok, and Snapchat. I’m passionate about turning data into actionable strategy and delivering multi-channel campaigns that scale revenue while maintaining cost efficiency. I’ve led marketing teams, managed end-to-end campaign lifecycles, and built automation to streamline operations. I thrive in fast-paced environments and enjoy collaborating with creative, analytics, and product teams to deliver measurable outcomes for global markets from my base in Tel Aviv.

Available to hire

Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition. I partner with international teams to drive growth and maximize ROI across Meta, Google, TikTok, and Snapchat. I’m passionate about turning data into actionable strategy and delivering multi-channel campaigns that scale revenue while maintaining cost efficiency.

I’ve led marketing teams, managed end-to-end campaign lifecycles, and built automation to streamline operations. I thrive in fast-paced environments and enjoy collaborating with creative, analytics, and product teams to deliver measurable outcomes for global markets from my base in Tel Aviv.

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Language

Italian
Fluent
English
Fluent
Hebrew (modern)
Intermediate

Work Experience

Senior Media Buyer at First Media
July 1, 2023 - Present
Own growth strategy for international markets; execute full-funnel performance marketing campaigns across Meta, Google, TikTok and Snapchat. Analyze daily campaign data in GA4 and Excel to derive insights, optimize spend, and scale high-performing assets.
Marketing Team Leader at Onomagic
January 1, 2021 - September 1, 2022
Directed media team operations to ensure daily profitability and high-performance execution within the content-arbitrage sector. Managed end-to-end campaign lifecycle, from rapid creative development and daily data analysis to real-time optimization. Architected and implemented automation rules to streamline campaign scaling and improve operational efficiency.
Meta Campaign Manager at Onomagic
January 1, 2021 - September 1, 2022
Managed full-funnel Facebook ads operations within the high-stakes content-arbitrage landscape.
Creative Manager at ZapTush
January 1, 2021 - September 1, 2022
Produced high-engagement, viral-ready content strategies designed to drive qualified traffic and maximize brand reach. Optimized creative effectiveness by rigorously testing assets against key user-behavior metrics such as bounce rate and time-on-page.

Education

High School Diploma at Scientific High School
January 1, 2010 - January 1, 2015
B.A. in Communications (Specialization in Interactive Marketing) at Reichman University, Israel
January 11, 2030 - March 12, 2026
Baccalaureate (High School Diploma) at Scientific High School
January 1, 2010 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services