Nilly Busel
Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition.
About
Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition. I partner with international teams to drive growth and maximize ROI across Meta, Google, TikTok, and Snapchat. I’m passionate about turning data into actionable strategy and delivering multi-channel campaigns that scale revenue while maintaining cost efficiency.
I’ve led marketing teams, managed end-to-end campaign lifecycles, and built automation to streamline operations. I thrive in fast-paced environments and enjoy collaborating with creative, analytics, and product teams to deliver measurable outcomes for global markets from my base in Tel Aviv.
- 5 years' experience
- Joined March 2026
Skills· 21
Languages
- ItalianFluent
- EnglishFluent
- Hebrew (modern)Intermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 4 roles
Own growth strategy for international markets; execute full-funnel performance marketing campaigns across Meta, Google, TikTok and Snapchat. Analyze daily campaign data in GA4 and Excel to derive insights, optimize spend, and scale high-performing assets.
Produced high-engagement, viral-ready content strategies designed to drive qualified traffic and maximize brand reach. Optimized creative effectiveness by rigorously testing assets against key user-behavior metrics such as bounce rate and time-on-page.
Managed full-funnel Facebook ads operations within the high-stakes content-arbitrage landscape.
Education
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