Hi, I’m Nilly Busel. I’m a Senior Media Buyer and Marketing Manager with over five years of experience in performance marketing, content arbitrage, and user acquisition. I partner with international teams to drive growth and maximize ROI across Meta, Google, TikTok, and Snapchat. I’m passionate about turning data into actionable strategy and delivering multi-channel campaigns that scale revenue while maintaining cost efficiency.
I’ve led marketing teams, managed end-to-end campaign lifecycles, and built automation to streamline operations. I thrive in fast-paced environments and enjoy collaborating with creative, analytics, and product teams to deliver measurable outcomes for global markets from my base in Tel Aviv.
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