Kimberley McKinley

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Educational Consultant & Sales and Marketing at Fateh Education Pvt Ltd
March 1, 2021 - December 1, 2023
Provided educational consultancy and sales/marketing support; developed client acquisition and marketing strategies for education products; led digital marketing campaigns, content asset creation, CMS submission, SEO/SEM foundations, and data-driven KPI monitoring; collaborated with internal stakeholders to drive lead generation and recruitment.
Content Affiliate Marketing Coordinator at Global Media Connection (Remote)
August 1, 2025 - Present
Developed and executed social media strategies across TikTok, Instagram, YouTube; produced digital assets (copy, video, graphics) using CMS tools; ensured brand consistency; analyzed performance with KPIs and provided data-driven optimization recommendations; supported partner activations and events; collaborated with executives on strategic communications.
Server Assistant at Maison Selby (Oliver & Bonacini), Toronto, ON
February 1, 2024 - Present
Provided front-of-house support in a high-volume hospitality environment, assisted with guest service, event setup and coordination with staff to ensure smooth service.
Content Affiliate Marketing Coordinator at Fateh Education Pvt Ltd
March 1, 2021 - December 1, 2023
Coordinated affiliate and content marketing initiatives, developed and executed social media strategies across TikTok, Instagram, and YouTube; created and optimized digital assets (copy, video, graphics) using CMS and Canva; maintained brand consistency; supported CRM data entry and budget tracking for marketing activities; collaborated with executive leadership on strategic communications and partner activation; contributed to 15+ webinars to enhance brand visibility and partner engagement.
Server Assistant at Maison Selby (Oliver & Bonacini)
February 1, 2024 - Present
Provided front-of-house support in a high-volume hospitality setting, assisting servers during events and coordinating with team to ensure exceptional guest experiences and smooth operations.
Content Affiliate Marketing Coordinator at Global Media Connection
August 1, 2025 - Present
Developed and implemented social media and content marketing strategies across TikTok, Instagram, and YouTube to drive lead generation and partner engagement; maintained CRM records, coordinated campaigns with remote teams, and supported 15+ webinars; tracked KPIs and provided data-driven recommendations for optimization.
at Maison Selby (Oliver & Bonacini), Toronto, ON
February 1, 2024 - Present
Supporting marketing and communications activities, assisting with digital campaigns, content development, events, and CRM upkeep to enhance brand visibility and partner engagement.

Education

at York University
January 11, 2030 - March 12, 2026
at York University
January 11, 2030 - March 12, 2026
at York University
January 11, 2030 - March 24, 2026

Qualifications

Certificate in Digital & Content Marketing & Public Relations
January 11, 2030 - March 12, 2026
Certificate in Digital & Content Marketing & Public Relations
January 11, 2030 - March 12, 2026
Paid Media Fundamentals
January 11, 2030 - March 12, 2026
Digital Advertising Strategy
January 11, 2030 - March 12, 2026
Analytics & Performance Measurement
January 11, 2030 - March 12, 2026
Content & Social Media Marketing
January 11, 2030 - March 12, 2026
Crisis Management Marketing & Analytics
January 11, 2030 - March 12, 2026
Google Analytics
January 11, 2030 - March 12, 2026
Google Ads
January 11, 2030 - March 12, 2026
Meta Ads Manager
January 11, 2030 - March 12, 2026
LinkedIn Campaign Manager
January 11, 2030 - March 12, 2026
HubSpot (CRM & Marketing Tools)
January 11, 2030 - March 12, 2026
Certificate in Digital & Content Marketing & Public Relations
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Software & Internet, Other, Retail