Developed and implemented social media and content marketing strategies across TikTok, Instagram, and YouTube to drive lead generation and partner engagement; maintained CRM records, coordinated campaigns with remote teams, and supported 15+ webinars; tracked KPIs and provided data-driven recommendations for optimization.

Content Affiliate Marketing Coordinator at Global Media Connection (Remote)

August 1, 2025 - Present

Developed and executed social media strategies across TikTok, Instagram, YouTube; produced digital assets (copy, video, graphics) using CMS tools; ensured brand consistency; analyzed performance with KPIs and provided data-driven optimization recommendations; supported partner activations and events; collaborated with executives on strategic communications.

at Maison Selby (Oliver & Bonacini), Toronto, ON

February 1, 2024 - Present

Supporting marketing and communications activities, assisting with digital campaigns, content development, events, and CRM upkeep to enhance brand visibility and partner engagement.

Server Assistant at Maison Selby (Oliver & Bonacini)

February 1, 2024 - Present

Provided front-of-house support in a high-volume hospitality setting, assisting servers during events and coordinating with team to ensure exceptional guest experiences and smooth operations.

Server Assistant at Maison Selby (Oliver & Bonacini), Toronto, ON

February 1, 2024 - Present

Provided front-of-house support in a high-volume hospitality environment, assisted with guest service, event setup and coordination with staff to ensure smooth service.

Content Affiliate Marketing Coordinator at Fateh Education Pvt Ltd

March 1, 2021 - December 1, 2023

Coordinated affiliate and content marketing initiatives, developed and executed social media strategies across TikTok, Instagram, and YouTube; created and optimized digital assets (copy, video, graphics) using CMS and Canva; maintained brand consistency; supported CRM data entry and budget tracking for marketing activities; collaborated with executive leadership on strategic communications and partner activation; contributed to 15+ webinars to enhance brand visibility and partner engagement.

Educational Consultant & Sales and Marketing at Fateh Education Pvt Ltd

March 1, 2021 - December 1, 2023

Provided educational consultancy and sales/marketing support; developed client acquisition and marketing strategies for education products; led digital marketing campaigns, content asset creation, CMS submission, SEO/SEM foundations, and data-driven KPI monitoring; collaborated with internal stakeholders to drive lead generation and recruitment.