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I have 18 years of experience in online marketing with a focus on performance channels and analytics. I have a proven track record building, leading and coaching teams of online marketing professionals. I'm analytical, structured and hands-on, and I enjoy turning new technologies and ideas into real results. I am a freelance online marketing professional seeking projects that push my skills further while sharing my enthusiasm for innovative approaches with colleagues and clients. I thrive in motivated teams that believe in a shared vision and work together to bring it to life.…I have 18 years of experience in online marketing with a focus on performance channels and analytics. I have a proven track record building, leading and coaching teams of online marketing professionals. I'm analytical, structured and hands-on, and I enjoy turning new technologies and ideas into real results. I am a freelance online marketing professional seeking projects that push my skills further while sharing my enthusiasm for innovative approaches with colleagues and clients. I thrive in motivated teams that believe in a shared vision and work together to bring it to life.

Andreas Weih

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I have 18 years of experience in online marketing with a focus on performance channels and analytics. I have a proven track record building, leading and coaching teams of online marketing professionals. I'm analytical, structured and hands-on, and I enjoy turning new technologies and ideas into real results. I am a freelance online marketing professional seeking projects that push my skills further while sharing my enthusiasm for innovative approaches with colleagues and clients. I thrive in motivated teams that believe in a shared vision and work together to bring it to life.…I have 18 years of experience in online marketing with a focus on performance channels and analytics. I have a proven track record building, leading and coaching teams of online marketing professionals. I'm analytical, structured and hands-on, and I enjoy turning new technologies and ideas into real results. I am a freelance online marketing professional seeking projects that push my skills further while sharing my enthusiasm for innovative approaches with colleagues and clients. I thrive in motivated teams that believe in a shared vision and work together to bring it to life.

Available to hire

I have 18 years of experience in online marketing with a focus on performance channels and analytics. I have a proven track record building, leading and coaching teams of online marketing professionals. I’m analytical, structured and hands-on, and I enjoy turning new technologies and ideas into real results.

I am a freelance online marketing professional seeking projects that push my skills further while sharing my enthusiasm for innovative approaches with colleagues and clients. I thrive in motivated teams that believe in a shared vision and work together to bring it to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Online Marketing Freelancer at Independent / Freelance

June 1, 2018 - Present

Freelance online marketing consultant since June 2018, serving clients including PB3C GmbH, Europace AG, Idagio GmbH, tink GmbH and Gen Z Fintech. Led user acquisition campaigns across Instagram, Google, TikTok and Snapchat to drive growth; developed strategies, led campaigns and analytics; supported real estate and IoT-related campaigns; provided training to junior marketers and coordinated with in-house teams and external partners.

Head of Performance Marketing at Friendsurance

October 1, 2015 - May 1, 2017

Managed all relevant user acquisition channels with an in-house team and external agencies. Established strategic framework, media plans and budgets for an efficient marketing mix including Facebook Ads, SEA, SEO, Remarketing, TV and Email. Continuously coached and developed marketing team members and participated in quarterly OKR workshops to align cross-department goals.

Lead Online Marketing at Aeria Games GmbH (ProSiebenSat.1 Media AG)

October 1, 2014 - June 1, 2015

Led the marketing team to manage all channels for direct user acquisition. Responsible for online marketing budget, media plans and a marketing mix including SEM, Facebook Ads, YouTube, Display and Branding. Enhanced marketing reports with BI support, collaborated with Social Media, PR, TV and product marketing, and supported tracking tool development and A/B testing.

Director Performance Marketing at Hitfox Ad2games GmbH

February 1, 2014 - October 1, 2014

Built and led the online marketing team to gain reach for the gaming portfolio. Established and scaled new channels such as programmatic buying, RTB and media buying. Supported development of technical infrastructure, BI tools and contributed to strategic consulting on marketing partnerships and new business segments.

Head of Online Marketing at GameGenetics GmbH

June 1, 2012 - October 1, 2013

Built and led the online marketing team to generate leads for the global gaming portfolio. Managed the online marketing budget and all performance-based campaigns (CPL, CPI, CPC, CPM); developed BI for sustainable growth; advised the CEO on strategic decisions, partnerships and new business areas.

Senior Online Marketing Manager at Gameforge AG / Frogster Online Gaming GmbH

January 1, 2011 - May 1, 2012

Led the online marketing team to acquire users across the Frogster/Frogster portfolio. Strategic campaign planning across channels, established SEM as a core channel, monitored and optimized the user funnel KPIs, managed budget, and collaborated with R&D to build supporting infrastructure.

Senior Online Marketing Manager at Metaversum GmbH

April 1, 2008 - October 1, 2010

Conceived, implemented and optimized SEM and banner campaigns; developed an email marketing strategy focused on retention; defined KPIs and provided tracking data to management; improved SEO and collaboration with external partners; worked on monetization of Shop content.