Cristina Balaban

Language

Romanian, Moldavian, Moldovan
Fluent
German
Fluent
English
Fluent
French
Advanced
Italian
Advanced

Work Experience

Marketing Manager at BAXIR ROMANIA SRL
February 1, 2012 - January 1, 2014
Led comprehensive marketing communications efforts, including PR, advertising, media planning, digital marketing, social media, and coordination of trade shows and events domestically and internationally.
Marketing Manager at NC-VISION GMBH
June 1, 2021 - May 1, 2025
Led and executed integrated marketing initiatives, including content strategy and writing, SEO, social media management, and multi-platform PPC campaigns. Drove brand visibility, organic growth, and lead generation through data-driven performance marketing and strategic content development.
Marketing Manager at Gealan Romania SRL
April 1, 2008 - February 1, 2012
Developed annual revenue projections and marketing plans, implemented revenue-driving advertising, created and delivered compelling content and copy for marketing collaterals, website, events, and brand visuals; enhanced brand visibility and engagement.
Facility Manager at Accor Services SA
January 1, 2002 - June 1, 2003
Responsible for facility management and leasing for 20 real estate units; coordinated a team of 7; managed customer service for international clients.
Sales Manager at Active Services SRL
June 1, 2003 - September 1, 2003
Managed inbound marketing and sales activities; supported digital marketing, lead generation, and client relationship management.
Marketing Manager at ACVAMANIA PARCS SRL
February 1, 2014 - February 1, 2021
Boosted revenue through innovative PR and marketing strategies. Increased website traffic and reduced customer acquisition costs via effective PPC campaigns and social media engagement. Successfully managed high-impact events and lead generation initiatives, driving significant business growth.
Marketing Manager at KEYSFIN SRL
June 1, 2017 - June 1, 2021
Strategic marketing professional with 15+ years of B2B and B2C experience across Romania and Germany. Skilled in developing and executing full-funnel marketing strategies, content creation, SEO, PPC, and brand positioning. Proven track record of driving business growth through data-driven decisions and a strong brand story.
Facilities Manager at Accor Services SA
January 1, 2002 - June 30, 2003
Facilities management and leasing for 20 rental apartments; coordinated a team of 7 coworkers; managed customer service for international clients.
Marketing Manager at GRANITA SA
October 1, 2003 - October 1, 2004
Designed and implemented marketing strategies to attract and convert qualified traffic; budget management; market research; event management; coordination of international exhibitions.
Marketing Executive at TIRIA Leasing
November 1, 2006 - April 1, 2008
Budget management; market research; event management; coordinated international exhibitions.

Education

Master of Arts, European Studies at Academy of Economic Studies
January 1, 1997 - January 1, 2001
Bachelor of Economics, Major in International Business and Economics at Academy of Economic Studies
January 11, 2030 - March 12, 2026
Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2013 - January 1, 2013
MBA (Professional) European at University of Wales
January 1, 2009 - January 1, 2012
Master of Arts, European Studies at Academy of Economic Studies
January 1, 1997 - January 1, 2001
Bachelor of Economics, Major in International Business and Economics at Academy of Economic Studies
October 1, 2003 - October 1, 2004
Professional MBA at University of Wales
January 1, 2009 - January 1, 2012

Qualifications

Master of Arts, European Studies
January 1, 1997 - January 1, 2001
Bachelor of Economics, International Business and Economics
January 11, 2030 - March 12, 2026
Professional Diploma in Digital Marketing
January 1, 2013 - January 1, 2013
MBA (Professional) European
January 1, 2009 - January 1, 2012
Professional MBA
January 1, 2009 - January 1, 2012

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail