I’m Tiffanni Spann, a Creative Director and brand strategist who loves weaving culture and storytelling into strategic design. Over the years I’ve built and led multidisciplinary teams, forged cross-industry partnerships, and created identity systems and go-to-market creative that drive measurable brand lift. I thrive at the intersection of culture, design, and performance, turning bold ideas into scalable, impactful work. My career has taken me from founding Foxley Design to leading global brand governance for Nissan and healthcare brands, always with a focus on storytelling that resonates and a penchant for building reusable design systems. I’m passionate about mentoring teams, shaping brand narratives, and delivering creative that moves audiences while staying true to core identities.

Tiffanni Spann

I’m Tiffanni Spann, a Creative Director and brand strategist who loves weaving culture and storytelling into strategic design. Over the years I’ve built and led multidisciplinary teams, forged cross-industry partnerships, and created identity systems and go-to-market creative that drive measurable brand lift. I thrive at the intersection of culture, design, and performance, turning bold ideas into scalable, impactful work. My career has taken me from founding Foxley Design to leading global brand governance for Nissan and healthcare brands, always with a focus on storytelling that resonates and a penchant for building reusable design systems. I’m passionate about mentoring teams, shaping brand narratives, and delivering creative that moves audiences while staying true to core identities.

Available to hire

I’m Tiffanni Spann, a Creative Director and brand strategist who loves weaving culture and storytelling into strategic design. Over the years I’ve built and led multidisciplinary teams, forged cross-industry partnerships, and created identity systems and go-to-market creative that drive measurable brand lift. I thrive at the intersection of culture, design, and performance, turning bold ideas into scalable, impactful work.

My career has taken me from founding Foxley Design to leading global brand governance for Nissan and healthcare brands, always with a focus on storytelling that resonates and a penchant for building reusable design systems. I’m passionate about mentoring teams, shaping brand narratives, and delivering creative that moves audiences while staying true to core identities.

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Work Experience

Owner at Foxley Design
March 1, 2014 - Present
Led branded partnerships and activations blending cultural storytelling with measurable brand lift. Negotiated and delivered cross-industry collaborations, integrating product positioning into lifestyle narratives. Built brand foundations for startups, including identity systems and go-to-market creative.
Group Creative Director at DOBBINO / BBDO
July 1, 2024 - October 1, 2024
Directed multi-disciplinary teams across strategy, creative development, and execution for organic social campaigns. Neutrogena: Directed creative vision and content strategy, guiding teams to produce trend-driven assets that drove top engagement and reinforced brand relevance. Experiential Activations: Orchestrated Neutrogena’s live brand activations, overseeing on-site content capture, BTS video, and organic social storytelling to maximize cultural impact and audience reach.
Group Creative Director at Mediabrands Content Studio
August 1, 2022 - June 1, 2023
Oversaw brand storytelling and creative governance for regulated healthcare brands. Zyrtec “Retreated” Campaign: Generated 7.6M social views — 68% above target. Built scalable content frameworks and design systems to support B2C and B2B2C surfaces.
Global Creative Director at TBWA Worldwide
December 1, 2019 - August 1, 2022
Led Nissan’s global brand governance team, overseeing multi-market adoption of unified brand guidelines across LATAM, APAC, and Europe. Directed creative alignment for Nissan’s first electric vehicle launch (Ariya), integrating cultural insights while preserving core identity globally. Established operational workflows and review systems to ensure speed, compliance, and quality across markets.
Foundational Branding & Design Experience (Freelance & Agency Roles)
January 1, 2008 - January 1, 2018
Built and evolved brand identities for emerging ventures and small businesses. Designed complete visual systems across all touchpoints. Produced integrated campaigns for print, digital, and environmental spaces to drive awareness and adoption.

Education

BFA, Visual Communications at Kennesaw State University
January 11, 2030 - March 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Manufacturing, Retail, Professional Services