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I am a project manager and design team lead with a background in industrial and digital product design. I excel at leading cross-functional teams and delivering complex projects end-to-end that balance strategy, process, and user-centered outcomes. I enjoy shaping the product from concept to delivery and collaborating with stakeholders to craft cohesive, accessible experiences across web and mobile platforms.…I am a project manager and design team lead with a background in industrial and digital product design. I excel at leading cross-functional teams and delivering complex projects end-to-end that balance strategy, process, and user-centered outcomes. I enjoy shaping the product from concept to delivery and collaborating with stakeholders to craft cohesive, accessible experiences across web and mobile platforms.

Liel Atsraf

Product Designer, UI Designer, UX Designer, +2

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I am a project manager and design team lead with a background in industrial and digital product design. I excel at leading cross-functional teams and delivering complex projects end-to-end that balance strategy, process, and user-centered outcomes. I enjoy shaping the product from concept to delivery and collaborating with stakeholders to craft cohesive, accessible experiences across web and mobile platforms.…I am a project manager and design team lead with a background in industrial and digital product design. I excel at leading cross-functional teams and delivering complex projects end-to-end that balance strategy, process, and user-centered outcomes. I enjoy shaping the product from concept to delivery and collaborating with stakeholders to craft cohesive, accessible experiences across web and mobile platforms.

Available to hire

I am a project manager and design team lead with a background in industrial and digital product design. I excel at leading cross-functional teams and delivering complex projects end-to-end that balance strategy, process, and user-centered outcomes.

I enjoy shaping the product from concept to delivery and collaborating with stakeholders to craft cohesive, accessible experiences across web and mobile platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Hebrew (modern)

Fluent

English

Fluent

Italian

Fluent

Work Experience

Lead Product Designer at Matrix

January 1, 2025 - Present

Designed and delivered responsive web and mobile experiences across multiple large-scale, public-facing products for Israel Electric Company, spanning apps, portals, and desktop platforms. Worked with copywriters, brand, and design teams to ensure consistent, cohesive user experiences.

Lead Product Designer at Iron Brain (IAI)

January 1, 2024 - January 1, 2025

Led the end-to-end product design of a secure, mission-critical platform developed for operational use by IAI and IDF, within a fast-paced start-up environment. Collaborated with product manager and engineers to define, test, and deliver user-centered features.

Project Manager & Design Team Lead at Studio Hube

January 1, 2021 - January 1, 2025

Led and art-directed large-scale, multidisciplinary projects, coordinating cross-functional teams and stakeholders across global enterprise clients such as Mobileye, GE Healthcare, IAI, and Ness Technologies. Managed Gantt planning and project timelines, ensuring on-time delivery while aligning design efforts with product and business objectives. Led cross-functional teams of 8–10 professionals in the finance, mobility and healthcare sectors, overseeing all design phases from concept to delivery.

Workshop & Program Manager at Molet

January 1, 2021 - January 1, 2022

Managed end-to-end workshop delivery including planning, execution, and facilitation while ensuring alignment with organizational goals. Led hands-on design workshops focused on upcycling and sustainable furniture, applying design thinking from concept to construction.