Available to hire
I’m a dynamic digital communications professional with a proven track record in crafting and executing impactful online strategies. I specialize in content creation, social media management, and digital marketing to drive ROI and build brand loyalty.
As an experienced trainer and collaborator, I design and deliver training programs in social media marketing and corporate communications, while delivering exceptional online customer experiences. I thrive in fast-paced environments and excel at turning feedback into action.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Swahili
Fluent
Portuguese
Beginner
Work Experience
Digital Communication Officer at Daystar Leadership and Professional Development Institute
November 1, 2025 - PresentDesigning and developing digital communication material. Posting on social media and liaising with Corporate Affairs office for ads placement. Training participants in different areas as assigned. Manage institute's partnership with external stakeholders. Maintained detailed records of customer interactions, streamlining communication efforts between various departments. Community management of the institute's social media pages. Provide customer support to walk in clients and WhatsApp enquiries.
Social Media Marketing Manager at Curtis & Fletcher IT Solutions
March 1, 2025 - March 1, 2026Devised content strategy to effectively engage target audiences. Lead cross-functional collaboration across product, customer service, and creative teams. Collaborate with design and media teams to develop high-quality creative assets. Plan and execute paid campaigns across Meta, X, and programmatic platforms. Recruited and manage affiliate partners, maximizing conversion rates. Manage multiple social media platforms for increased engagement and audience growth. Boost brand awareness by developing and implementing targeted social media campaigns. Manage online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand. Establish relationships with industry influencers for mutually beneficial collaborations and exposure opportunities. Analyzed customer feedback from social media to inform product development, ensuring customer needs were met.
Social Media Marketing Manager at 888AFRICA
October 1, 2022 - March 1, 2025Designed and executed multi-country digital marketing strategy across 6 markets. Recruited and mentored junior Social Media Executives and aligned regional performance targets. Built brand trust via influencer marketing, affiliate marketing, blog content, and community engagement. Improved first-time deposit (FTD) conversion rate by 16% through campaign optimization and targeted promotions. Supported 20% YoY digital acquisition growth in priority markets. Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement. Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. Coordinated with design and media teams to develop high-quality creative assets.
Social Media Executive at SportPesa
March 1, 2021 - September 1, 2022Managed campaigns across Meta, Eskimi, Opera, LiveScore. Grew Telegram from 0 to 6,315 subscribers; TikTok from 0 to 11,000+. Oversaw content creation for Murang'a Seal FC and 15 grassroots football teams. Coordinated live events under #DimbaItambeNaSportPesa and maternal health CSR campaigns. Delivered insights-driven performance reports.
Sales and Service Receptionist at Porsche Centre
January 1, 2020 - January 1, 2021Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge. Provided positive first impressions to welcome existing, new, and potential customers. Conducted product demonstrations to highlight automobile features and redirect objections to positive aspects.
Customer Care Representative at Horizon Contact Centers (Orange Telecom)
January 1, 2014 - January 1, 2016Enhanced customer satisfaction by promptly addressing inquiries and resolving issues. Logged call information and solutions provided into internal database.
Proofreader (English, Kiswahili, Religious Studies) at Mentor Publishing
January 1, 2014 - January 1, 2020Checked and corrected grammatical and spelling errors in different textbooks.
Customer Service Team Lead – Social Media at SportPesa
November 1, 2018 - November 1, 2019Led best-performing customer service team (Top Performer Award 1 year). Developed SOPs for customer engagement on social media. Coordinated crisis management during high-traffic events.
Administrative Intern at Regional Centre for Mapping of Resources
January 1, 2014 - January 1, 2020Led social media marketing strategy across 6 African markets at 888AFRICA, delivering ROI. Developed governance playbooks for multi-country teams, ensuring compliance and alignment. Mentored and scaled cross-border teams, building capacity in Kenya, Angola, Malawi, Zambia, Tanzania, and Mozambique. Managed partnerships and campaigns with Gor Mahia FC, Murang'a FC and Murang'a County grassroots teams.
Education
Master of Arts in Corporate Communication at Daystar University
January 1, 2025 - March 13, 2026Professional Diploma in Digital Marketing at Simon Page College of Marketing
January 1, 2018 - March 13, 2026Bachelor of Arts in Communication & Sociology at University of Nairobi
January 1, 2014 - March 13, 2026Diploma in Business & ICT at Institute of Advanced Technology
January 1, 2010 - March 13, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Telecommunications
Skills
Experience Level
Expert
Expert
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