I am an experienced SEO Lead and Digital Marketing Specialist with over 7 years in the industry. My journey has taken me through various roles in agency, in-house, and freelance settings, allowing me to develop a well-rounded skill set in SEO and digital marketing. I thrive on building SEO roadmaps, conducting audits, and integrating strategies with UX and business goals. My leadership style focuses on collaboration and achieving measurable results.

Ivelina Ivanova

I am an experienced SEO Lead and Digital Marketing Specialist with over 7 years in the industry. My journey has taken me through various roles in agency, in-house, and freelance settings, allowing me to develop a well-rounded skill set in SEO and digital marketing. I thrive on building SEO roadmaps, conducting audits, and integrating strategies with UX and business goals. My leadership style focuses on collaboration and achieving measurable results.

Available to hire

I am an experienced SEO Lead and Digital Marketing Specialist with over 7 years in the industry. My journey has taken me through various roles in agency, in-house, and freelance settings, allowing me to develop a well-rounded skill set in SEO and digital marketing. I thrive on building SEO roadmaps, conducting audits, and integrating strategies with UX and business goals. My leadership style focuses on collaboration and achieving measurable results.

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Experience Level

Work Experience

Marketing and PR Specialist at Samsonite Ltd, Sofa Bulgaria
February 1, 2017 - July 1, 2018
Managed social media, blog content, visual assets, and CRM for marketing initiatives.
Digital Marketing Specialist at Tendrik Ltd
September 1, 2018 - February 1, 2019
Handled product copywriting, social media management, and PPC tracking.
Junior SEO Specialist at Netpeak Ltd
September 1, 2019 - September 1, 2020
Optimized meta data, performed technical audits, and supported senior projects.
SEO & Content Specialist at Plutus Ltd
October 1, 2020 - January 1, 2022
Developed SEO strategies, conducted audits, and managed content consistency.
SEO Manager & Team Leader at GHA Agency
July 1, 2021 - October 1, 2023
Led SEO strategies for international clients and mentored SEO teams.
Senior SEO Specialist at Progress Ltd
April 1, 2023 - August 1, 2024
Owned SEO strategy and execution, managed indexation processes, and reported performance.
Digital Marketing Specialist at AWS Services
July 1, 2025 - October 1, 2025
Planned SEO and performance marketing initiatives and supported business growth.

Education

BA Media & Communications at Canterbury Christ Church University
September 1, 2013 - June 1, 2016
Digital Marketing Degree at Software University Softuni
January 1, 2017 - June 1, 2019
Certificate in HTML, CSS & JS at Soft Academy
January 1, 2021 - April 1, 2021
Certificate: Instagram Marketing at Coursera
October 1, 2025 - November 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet