Available to hire
I am a creative content and digital campaign specialist with experience producing high-impact social media campaigns and visual storytelling across multiple platforms. I have driven audience growth, delivering 4M+ campaign views and boosting social media engagement through data-driven content strategy.
I excel in social media production, influencer collaborations, and creative campaign execution, turning insights into action and collaborating across policy, government, and brand teams to expand reach and impact.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Strategic Policy and Media Analyst at Jakarta Regional House of Representatives (DPRD DKI Jakarta)
February 1, 2025 - March 1, 2026Developed digital communication materials and social media content to support institutional messaging and public engagement. Produced visual and written content explaining policy initiatives and public programs for digital audiences. Managed digital communication strategies across social media platforms to strengthen audience interaction. Increased social media followers by 40% within 8 months through targeted content strategy, consistent messaging, and audience engagement initiatives.
Campaign Specialist (Project-Based) at Volker Indonesia
September 1, 2024 - December 1, 2024Designed and executed integrated campaign strategies combining digital communication and offline grassroots engagement. Produced campaign messaging, social media content, and communication materials targeting regional voters. Successfully engaged approximately 60% of target voters through coordinated online and offline campaign initiatives. Monitored campaign performance and audience engagement to optimize messaging and outreach strategies. Contributed to campaign victory with 47% of total votes secured in the regional election.
Creative Specialist (Project-Based) at Surplus Indonesia
June 1, 2024 - September 1, 2024Led creative campaign initiatives and brand storytelling for product lines including Juicible by Surplus and Imperfashion. Managed influencer collaborations through the “Surplus Warrior” KOL program, generating 1M+ social media views and high engagement. Organized marketing activations and collaborative campaigns with partners including Flix Cinema to expand brand reach. Developed creative marketing events and social media content to strengthen community engagement and brand visibility.
Media Campaign & Strategic Communications at DPP PSI (Indonesian Solidarity Party)
January 1, 2023 - June 1, 2024Produced digital content campaigns across social media platforms reaching 4M+ organic views. Managed social media engagement strategies resulting in 200% growth in audience engagement. Developed visual content and messaging for policy communication campaigns. Analyzed campaign performance metrics to optimize digital content strategy.
Education
Bachelor of Social Sciences – Political Science at Islamic State University (UIN) Jakarta
January 1, 2019 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Government, Professional Services
Experience Level
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