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I'm a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences. I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.…I'm a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences. I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.

Caitlin Gutierrez

Social Media Manager, Marketing Strategist, Content Creator, +3

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I'm a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences. I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.…I'm a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences. I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.

Available to hire

I’m a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences.

I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Coordinator at Better Spender

August 2, 2023 - March 2, 2026

Create 1,300+ high-performing paid social media ads annually, driving $200K in yearly net profit; generate over 4 million in reach and 1.7 million conversions across Facebook and Instagram with an average click-through rate around 55% and an average conversion rate around 43%; manage 40+ simultaneous campaigns in Facebook Ads Manager, analyzing daily performance metrics to maximize ROI and scalability while overseeing a $100K monthly ad budget.

Marketing and Social Media Coordinator at Brands of Britain & Citrushouse Drinks

April 1, 2022 - June 1, 2023

Created 90 Instagram posts, generating 9K likes, reaching 120K users, and gaining 4K followers. Designed Shopify website, revamped Amazon storefront and product pages, and executed advertising campaigns; optimized product photography, branding, and copy, contributing to $112K in annual profit. Established 55 influencer partnerships and facilitated 70 UGC posts totaling 311K likes.

Marketing Manager at Eviva Sciences

December 1, 2021 - March 1, 2022

Produced 15 Amazon product videos by leading a team of graphic designers and video editors, increasing conversion rate by 20% and enhancing product page engagement.

Marketing Consultant at SN &N Electronics

September 1, 2018 - December 1, 2018

Created 10 LinkedIn posts, 7 email newsletters, and 3 blog posts as part of a content marketing strategy, driving a 1.5K increase in website traffic and enhancing brand visibility across digital channels.

Associate Product Marketing Manager at Google

June 1, 2019 - August 1, 2019

Bold intern launched 2 A/B tests across Google Store e-commerce website, reaching 1 million users and increasing engagement and conversion by 5%.

Marketing and Sales Intern at King's Embroidery

September 1, 2018 - December 1, 2018

Led email marketing and outbound, sent email blasts to 100+ prospective customers daily, and crafted newsletters to 300+ past clients, resulting in a $3K increase in sales.

Marketing Coordinator at Better Spender

August 1, 2017 - May 20, 2020

Created 1,300+ high-performing paid social media videos annually, driving $200K in yearly net profit. Generated over 4 million in reach and 1.7 million conversions across Facebook and Instagram, with an average click-through rate of 55% and a conversion rate of 43%. Managed 40+ simultaneous campaigns in Facebook Ads Manager and a $100K monthly ad budget to maximize ROI.

Marketing and Social Media Coordinator at Brands of Britain & Citrus House Drinks

August 20, 2023 - March 20, 2026

Created 90 Instagram posts, generating 9K likes, reach 120K users, and 4K followers. Designed Shopify website, revamped Amazon storefront, product pages, and campaigns; optimized product photography, branding, and copy, contributing to $112K in annual profit. Established 55 influencer partnerships and facilitated 70 user-generated content posts totaling 311K likes.

Marketing Consultant at Gist

April 1, 2022 - June 30, 2023

Created 60 LinkedIn and Twitter posts that gained 300 followers, coordinated web submissions and promotional materials, and recruited 5 industry professionals as summit speakers.

Marketing Consultant at SN & N Electronics

December 1, 2021 - March 31, 2022

Marketing and Sales Intern at King's Embroidery

June 1, 2019 - August 31, 2019

Led email marketing and business outreach; sent out blasts to 100+ prospects daily and crafted newsletters to 300+ clients, contributing to a $3K sales increase.

Marketing Coordinator at Brands of Britain & Citrushouse Drinks

April 1, 2022 - June 30, 2023

Created 90 Instagram posts; generated 9K likes and reached 120K users; gained 4K followers; designed Shopify site and revamped Amazon storefront, product pages, and ads; led influencer partnerships (55) and 70 UGC posts totalling 311K likes; contributed to $112K annual profit.

Marketing Consultant at SN & NElectronics

December 1, 2021 - March 1, 2022

Created 10 LinkedIn posts, 7 email newsletters, and 3 blog posts as part of a content marketing strategy; drove a 1.5K increase in website traffic and boosted brand visibility across digital channels.

Marketing Consultant at Gist

August 1, 2019 - December 1, 2019

Created 60 LinkedIn and Twitter posts that gained 300 followers; coordinated web submissions and promotional materials; recruited 5 industry professionals as speakers for events.