CG

Caitlin Gutierrez

Available to hire

I'm a results-driven marketing professional with a track record in social media, content creation, and e-commerce.

About

I’m a results-driven marketing professional with a track record in social media, content creation, and e-commerce. I build engaging campaigns across Instagram, Facebook, TikTok, and YouTube, driving engagement and revenue. I love collaborating with design, copy, and product teams to craft on-brand experiences that resonate with audiences.

I thrive in fast-paced environments, managing multiple campaigns and vendors, coordinating influencer partnerships, and optimizing conversion paths to maximize ROI.

  • 7 years' experience
  • Joined March 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Consumer Goods
  • Other

More experts in San Jose, United States

Work experience· 14 roles

Marketing and Social Media Coordinator · Brands of Britain & Citrus House DrinksAug 2023 – Mar 2026 · 2 yrs 8 mos

Created 90 Instagram posts, generating 9K likes, reach 120K users, and 4K followers. Designed Shopify website, revamped Amazon storefront, product pages, and campaigns; optimized product photography, branding, and copy, contributing to $112K in annual profit. Established 55 influencer partnerships and facilitated 70 user-generated content posts totaling 311K likes.

Marketing Coordinator · Better SpenderAug 2023 – Mar 2026 · 2 yrs 8 mos

Create 1,300+ high-performing paid social media ads annually, driving $200K in yearly net profit; generate over 4 million in reach and 1.7 million conversions across Facebook and Instagram with an average click-through rate around 55% and an average conversion rate around 43%; manage 40+ simultaneous campaigns in Facebook Ads Manager, analyzing daily performance metrics to maximize ROI and scalability while overseeing a $100K monthly ad budget.

Marketing Coordinator · Brands of Britain & Citrushouse DrinksApr 2022 – Jun 2023 · 1 yr 3 mos

Created 90 Instagram posts; generated 9K likes and reached 120K users; gained 4K followers; designed Shopify site and revamped Amazon storefront, product pages, and ads; led influencer partnerships (55) and 70 UGC posts totalling 311K likes; contributed to $112K annual profit.

Marketing Consultant · GistApr 2022 – Jun 2023 · 1 yr 3 mos
Marketing and Social Media Coordinator · Brands of Britain & Citrushouse DrinksApr 2022 – Jun 2023 · 1 yr 3 mos
Marketing Consultant · SN & NElectronicsDec 2021 – Mar 2022 · 4 mos
Marketing Consultant · SN & N ElectronicsDec 2021 – Mar 2022 · 4 mos
Marketing Manager · Eviva SciencesDec 2021 – Mar 2022 · 4 mos

Education

Bachelor of Science in Business Administration, Marketing concentration · San Jose State University2030 – 2026
Bachelor of Science in Business Administration, Marketing · San Jose State University2017 – 2020
Bachelor of Science in Marketing · San Jose State University2030 – 2026

Certifications and awards

Sbona Honors Program2017 – 2020
Marketing Association – Treasurer & Mentorship Director2017 – 2020
Sabona Honors Program2030 – 2026
Marketing Association (Treasurer & Mentorship Director)2030 – 2026

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