Language
Work Experience
Founder & Brand Manager at HER Basics by Mani
August 1, 2023 - PresentFounded and developed HER Basics by Mani, a ladies' fashion accessories brand. Managed branding, marketing, and e-commerce operations. Executed influencer marketing campaigns for NurEl.pk (hair care brand), coordinating promos with relevant influencers to boost product awareness and reach. Managed influencer selection, negotiations, and content guidelines, ensuring brand-aligned promos and effective audience engagement.
Marketing Manager (Brand Development) at HER Basics by Mani
August 1, 2023 - PresentLed branding, marketing, and e-commerce initiatives; coordinated influencer campaigns for local brands and government campaigns; produced talk shows, road-shows, documentaries, and news packages; developed data-driven social media strategies for maximum reach; oversaw content creation and editing.
Education
Bachelor of Mass Communication at University of Central Punjab
January 1, 2016 - January 1, 2018Intermediate (Pre-Engineering) at Board of Intermediate & Secondary Education Faisalabad
January 1, 2018 - January 1, 2020Matriculation (Science) at Board of Intermediate & Secondary Education Faisalabad
January 11, 2030 - March 14, 2026Qualifications
Excel (Pivot Tables, VLOOKUP)
January 11, 2030 - March 14, 2026Industry Experience
Media & Entertainment, Professional Services
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