Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Michaela Rodgers, a senior B2B demand generation marketing executive with six years’ experience driving integrated campaigns, lifecycle marketing and marketing automation to deliver qualified pipeline and revenue growth across global B2B markets. I excel at aligning marketing with sales, optimizing funnels, and leading multi-channel programs across email, paid media, webinars and events. I'm fluent with HubSpot, Salesforce and data-driven metrics to power smarter decisions and stronger business outcomes.…I'm Michaela Rodgers, a senior B2B demand generation marketing executive with six years’ experience driving integrated campaigns, lifecycle marketing and marketing automation to deliver qualified pipeline and revenue growth across global B2B markets. I excel at aligning marketing with sales, optimizing funnels, and leading multi-channel programs across email, paid media, webinars and events. I'm fluent with HubSpot, Salesforce and data-driven metrics to power smarter decisions and stronger business outcomes.

Michaela Rodgers

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2





I'm Michaela Rodgers, a senior B2B demand generation marketing executive with six years’ experience driving integrated campaigns, lifecycle marketing and marketing automation to deliver qualified pipeline and revenue growth across global B2B markets. I excel at aligning marketing with sales, optimizing funnels, and leading multi-channel programs across email, paid media, webinars and events. I'm fluent with HubSpot, Salesforce and data-driven metrics to power smarter decisions and stronger business outcomes.…I'm Michaela Rodgers, a senior B2B demand generation marketing executive with six years’ experience driving integrated campaigns, lifecycle marketing and marketing automation to deliver qualified pipeline and revenue growth across global B2B markets. I excel at aligning marketing with sales, optimizing funnels, and leading multi-channel programs across email, paid media, webinars and events. I'm fluent with HubSpot, Salesforce and data-driven metrics to power smarter decisions and stronger business outcomes.

Available to hire

I’m Michaela Rodgers, a senior B2B demand generation marketing executive with six years’ experience driving integrated campaigns, lifecycle marketing and marketing automation to deliver qualified pipeline and revenue growth across global B2B markets.

I excel at aligning marketing with sales, optimizing funnels, and leading multi-channel programs across email, paid media, webinars and events. I’m fluent with HubSpot, Salesforce and data-driven metrics to power smarter decisions and stronger business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior B2B Demand Generation Marketing Executive at Westfield Health

September 1, 2023 - Present

Deliver integrated demand-generation strategy across B2B audiences, driving qualified pipeline and improving funnel performance. Key achievements include improved lead-to-opportunity conversion by 8% through automated nurture journeys and refined lead routing; delivering ~15% of annual lead target through targeted segmentation and campaign optimization; strengthening marketing-sales alignment during HubSpot rollout; reducing manual lead handling through automation and workflow optimization; leading end-to-end demand-generation campaigns aligned to pipeline targets; building integrated campaigns across email, paid media, webinars and events; monitoring funnel performance across MQL/SQL and opportunity metrics.

Demand Generation / Senior Marketing Executive at IWG

October 1, 2019 - July 1, 2023

Delivered B2B demand-generation campaigns across three global digital brands, driving lead acquisition, customer onboarding and revenue growth across international markets, including the US and EMEA.