I'm Kavita Subhash Kuldhar, a results-driven eCommerce and brand marketing leader with 10+ years spanning FMCG, beauty, and personal care across India and Southeast Asia. I’ve built and scaled channels from zero—creating TikTok Shop, Shopee, Lazada, and Amazon storefronts, owning full P&L and delivering up to 10x GMV growth. My work blends performance marketing, KOL programs, and content-led commerce to turn ideas into revenue. I'm passionate about cross-border expansion (Singapore to Malaysia), festive campaigns like Ramadan, 11.11 and 12.12, and transforming creator partnerships into measurable impact. With an IIM MBA and a CS engineering background, I combine strategic go-to-market discipline with hands-on execution to accelerate brands in competitive markets.

Kavita Subhash Kuldhar

I'm Kavita Subhash Kuldhar, a results-driven eCommerce and brand marketing leader with 10+ years spanning FMCG, beauty, and personal care across India and Southeast Asia. I’ve built and scaled channels from zero—creating TikTok Shop, Shopee, Lazada, and Amazon storefronts, owning full P&L and delivering up to 10x GMV growth. My work blends performance marketing, KOL programs, and content-led commerce to turn ideas into revenue. I'm passionate about cross-border expansion (Singapore to Malaysia), festive campaigns like Ramadan, 11.11 and 12.12, and transforming creator partnerships into measurable impact. With an IIM MBA and a CS engineering background, I combine strategic go-to-market discipline with hands-on execution to accelerate brands in competitive markets.

Available to hire

I’m Kavita Subhash Kuldhar, a results-driven eCommerce and brand marketing leader with 10+ years spanning FMCG, beauty, and personal care across India and Southeast Asia. I’ve built and scaled channels from zero—creating TikTok Shop, Shopee, Lazada, and Amazon storefronts, owning full P&L and delivering up to 10x GMV growth. My work blends performance marketing, KOL programs, and content-led commerce to turn ideas into revenue.

I’m passionate about cross-border expansion (Singapore to Malaysia), festive campaigns like Ramadan, 11.11 and 12.12, and transforming creator partnerships into measurable impact. With an IIM MBA and a CS engineering background, I combine strategic go-to-market discipline with hands-on execution to accelerate brands in competitive markets.

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Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Fluent

Work Experience

Freelance E-Commerce Growth Lead & Digital Commerce Manager at Self-Employed / Freelance
October 1, 2024 - Present
Provided end-to-end eCommerce growth strategy for multiple brands (Halal beauty, pet care, and personal care). Built and scaled revenue channels on TikTok Shop, Shopee, Lazada, and Amazon; owned P&L; led cross-border launches SG->MY; delivered 10x GMV growth; led Ramadan/Raya campaigns and 11.11/12.12 events; coordinated creator/KOL programs and live commerce strategies.
Digital Commerce & Growth Marketing Manager, SEA at Scale Global Ventures
July 1, 2023 - October 1, 2024
Drove significant eCommerce growth for SEA brands; built footprint on Shopee, Lazada, and other platforms; secured shelf space at major retailers; managed client brands including Vitamin.sg and Unisoi; achieved ~75% eCommerce growth for several 3rd‑party brands and 500% D2C growth with 100%+ revenue uplift for HPC client within 6 months; improved ROAS via SEO optimization and A/B testing.
Senior E-Commerce & Marketing Manager at Piramal Consumer Healthcare
January 1, 2022 - October 1, 2022
Achieved 115% of revenue target on SGD 15–20M Amazon account; secured SGD 150–200K in cost savings via margin negotiations; earned Best Performer Award for two consecutive quarters.
Brand & Marketing Communications Manager at Diversey
September 1, 2017 - January 1, 2022
Led South Asia brand & marketing communications; delivered 3x ROI on marketing budgets; spearheaded a SGD 0.6M annual marketing plan and a $40M brand identity initiative with global teams; received Service Warrior Award two years in a row.
Assistant Marketing Manager — Corporate Marketing at Aurionpro Solutions
April 1, 2015 - August 1, 2017
Led brand identity and GTM for Cyberinc portfolio ($40M); delivered Website 5.0 in one month.

Education

PGDM (MBA), Strategy & Marketing at Indian Institute of Management (IIM), Ranchi
January 1, 2013 - January 1, 2015
B.Tech in Computer Science at College of Engineering, Pune (COEP)
January 1, 2006 - January 1, 2010

Qualifications

Inbound Marketing
January 11, 2030 - March 16, 2026
Marketing Analytics
January 11, 2030 - March 16, 2026
Social Media Marketing ROI
January 11, 2030 - March 16, 2026
eCommerce Success Stories
January 11, 2030 - March 16, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment