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I'm recognized as the calmest presence in any room, with a broad remit spanning marketing, website management, SEO, data analysis, and digital design. I excel at spotting market gaps and turning insights into strategies that drive traffic, improve click-through rates, and boost conversions. My strengths include analytical insight, strategic execution, efficiency and adaptability, and problem-solving. I blend creativity with technical precision to deliver measurable results and support business growth and digital innovation.…I'm recognized as the calmest presence in any room, with a broad remit spanning marketing, website management, SEO, data analysis, and digital design. I excel at spotting market gaps and turning insights into strategies that drive traffic, improve click-through rates, and boost conversions. My strengths include analytical insight, strategic execution, efficiency and adaptability, and problem-solving. I blend creativity with technical precision to deliver measurable results and support business growth and digital innovation.

Susan Gowland

Project Manager, Web Designer, Brand Designer, +2

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I'm recognized as the calmest presence in any room, with a broad remit spanning marketing, website management, SEO, data analysis, and digital design. I excel at spotting market gaps and turning insights into strategies that drive traffic, improve click-through rates, and boost conversions. My strengths include analytical insight, strategic execution, efficiency and adaptability, and problem-solving. I blend creativity with technical precision to deliver measurable results and support business growth and digital innovation.…I'm recognized as the calmest presence in any room, with a broad remit spanning marketing, website management, SEO, data analysis, and digital design. I excel at spotting market gaps and turning insights into strategies that drive traffic, improve click-through rates, and boost conversions. My strengths include analytical insight, strategic execution, efficiency and adaptability, and problem-solving. I blend creativity with technical precision to deliver measurable results and support business growth and digital innovation.

Available to hire

I’m recognized as the calmest presence in any room, with a broad remit spanning marketing, website management, SEO, data analysis, and digital design. I excel at spotting market gaps and turning insights into strategies that drive traffic, improve click-through rates, and boost conversions.

My strengths include analytical insight, strategic execution, efficiency and adaptability, and problem-solving. I blend creativity with technical precision to deliver measurable results and support business growth and digital innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance SEO Consultant at Self-Employed

September 1, 2022 - Present

Delivering comprehensive SEO services including auditing, AI integration, keyword strategy, and monthly performance reviews. Training clients in SEO best practices and digital marketing techniques.

SEO Manager at Good Schools Guide

January 1, 2008 - September 1, 2022

Designed and executed SEO strategies, increasing site traffic from 1M to 9M annually. Managed a site of 25,000+ pages, optimizing architecture, keywords, and content. Resolved Google penalties, technical errors (404s, 302s, canonicals), and backlink issues. Oversaw PPC campaigns, social media strategy, and advertising design. Line-managed content writers and achieved profitability goals through commercial activities.

Website & Digital Marketing Manager at Good Schools Guide

January 1, 2008 - September 1, 2022

Directed website redesign projects including URL structure, sitemaps, e-commerce, and CRM development. Secured partnerships with Netmums, Rightmove, Microsoft Bing, and others. Managed marketing campaigns (digital and print), social media, and advertising. Oversaw editorial content, recruitment of editors, and marketing plans. Line-managed multiple employees and coordinated technical documentation for developers. Maintained database accuracy and day-to-day technical operations.

GDPR Compliance Officer at Good Schools Guide

January 1, 2018 - September 1, 2022

Drafted and implemented GDPR-compliant contracts and policies across the website. Acted as Compliance Officer, managing enquiries and ensuring adherence to data protection regulations, including right of erasure requests.

Property Developer / SAHM at Self-Employed

December 1, 1997 - December 1, 2007

Project-managed large property developments (flats and houses). Established a maintenance company, managing accounts, administration, and staffing.

Senior Accountant at Capespan

July 1, 1994 - December 1, 1997

Designed and implemented a bespoke macro-based database system to track imports, costs, margins, and logistics.

Accountant, Fundraiser & Production at BBC Children in Need

March 1, 1990 - November 1, 1993

Provided administrative and financial support for fundraising and production activities.