Available to hire
I am a design strategist with 8+ years of experience working at the intersection of user research, digital experience design, and business strategy. I lead discovery, synthesize qualitative and quantitative insights, and align cross-functional stakeholders around clear problem definitions and customer-first solutions.
I translate complex business and user needs into strategic design direction for enterprise and digital platforms, with a strong background in financial services, learning platforms, and AI-powered products. I’m passionate about turning insights into scalable, accessible experiences that reduce cognitive load and drive measurable outcomes.
Skills
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Language
English
Fluent
Work Experience
Design Strategist & UX Designer at Netomo
May 1, 2025 - January 1, 2026Led discovery and problem framing to understand challenges faced by content creators, freelancers, and designers switching between multiple tools. Conducted user interviews and usability testing to uncover unmet needs related to efficiency, cognitive load, and trust in AI-powered systems. Synthesized research insights into personas, workflows, and experience principles to guide product direction. Facilitated alignment between design goals and business objectives, including cost efficiency and a pay-for-what-you-use AI model. Translated insights into a cohesive digital experience vision, supported by journey maps, IA models, and high-fidelity prototypes. Iterated designs based on peer and stakeholder feedback, clearly documenting rationale behind strategic decisions.
Instructional Designer / Learning Experience Designer at CSC Generations
January 1, 2022 - December 31, 2023Led discovery efforts with stakeholders to understand business goals, learner needs, and operational constraints. Interpreted qualitative feedback and performance data to inform experience strategy and content structure. Designed journey-based onboarding experiences aligned with organizational outcomes. Acted as a bridge between business stakeholders, SMEs, and digital teams to ensure shared understanding from problem definition through delivery.
Lead Instructional Designer (UX-Focused Role) at Infosys (US Client: SPS Servicing)
January 1, 2018 - December 31, 2022Served as a strategic partner to business and technical teams supporting large-scale financial systems. Translated complex business processes into clear experience strategies, user journeys, and system workflows. Led cross-functional collaboration to balance immediate training needs with long-term platform scalability. Used systems thinking to identify dependencies across tools, processes, and user roles.
Instructional Designer at Ucerify
January 1, 2013 - December 31, 2018Designed interactive digital experiences including simulations, assessments, and dashboards. Worked cross-functionally to improve usability and engagement across learning products.
Education
UX Design Certificate Program at York University
January 1, 2025 - January 1, 2026Google UX Design Certificate at Google
January 1, 2022 - January 1, 2022Qualifications
Bachelor of Engineering (B.E.) – Information Technology
January 11, 2030 - March 16, 2026Google UX Design Certificate
January 1, 2022 - January 1, 2022UX Design Certificate Program
January 1, 2025 - January 1, 2026Industry Experience
Financial Services, Education, Software & Internet, Professional Services, Other
Skills
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