I am a freelance graphic designer and audiovisual creative based in San Miguel de Tucumán, Argentina, with experience collaborating with multidisciplinary teams to craft cohesive visual systems for brands across hospitality, culture, health, and lifestyle sectors. I blend design thinking, visual storytelling, and strategic communication to deliver social media assets, campaigns, and editorial content that engage audiences and support marketing goals.

Valeria Fernandez Sotomayor

I am a freelance graphic designer and audiovisual creative based in San Miguel de Tucumán, Argentina, with experience collaborating with multidisciplinary teams to craft cohesive visual systems for brands across hospitality, culture, health, and lifestyle sectors. I blend design thinking, visual storytelling, and strategic communication to deliver social media assets, campaigns, and editorial content that engage audiences and support marketing goals.

Available to hire

I am a freelance graphic designer and audiovisual creative based in San Miguel de Tucumán, Argentina, with experience collaborating with multidisciplinary teams to craft cohesive visual systems for brands across hospitality, culture, health, and lifestyle sectors.

I blend design thinking, visual storytelling, and strategic communication to deliver social media assets, campaigns, and editorial content that engage audiences and support marketing goals.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at Uppering Agency
December 1, 2024 - Present
Design of digital and print campaigns for clients across multiple industries, including healthcare, agriculture, real estate, cosmetics, dance, and cultural organizations. Creation and adaptation of graphic assets for social media. Editorial design pieces and institutional materials. Production of visual communication materials for web platforms and marketing campaigns. Ensuring visual consistency across brand communication. Coordination and collaboration with multidisciplinary teams including designers, marketers, and content strategists.
Graphic Designer & Audio Visual Creative at Freelance – Digital Marketing Agency Collaboration
December 1, 2023 - August 1, 2024
Collaboration with a digital marketing agency focused on social media communication for food and wellness brands. Responsibilities included production of graphic and audiovisual content for social platforms, developing visual storytelling for gastronomy and healthy food brands, coordinating with community managers and marketing teams, photo editing and color correction, and video editing for social media (short-form and platform-adapted formats).
Audio Visual Producer at Event Coverage – Audio Visual Production
September 1, 2023 - May 1, 2025
Production of audiovisual content and visual documentation for social and cultural events, including weddings and live celebrations. Filming and photographic coverage of events; video editing and post-production of event highlights; color correction and professional editing for social media formats.
Graphic Designer at Freelance
June 1, 2022 - Present
Freelance graphic design for various clients in the gastronomic, cultural, and commercial sectors. Creation of visual identities, social media assets, and brand collateral.

Education

Bachelor's Degree in Graphic Design at Universidad del Norte San Tomás de Aquino (UNSTA)
January 1, 2020 - January 1, 2024
Bachelor's Degree in Cinematography at Escuela Universitaria de Cine, Video y Televisión (EU CVyT v)
January 1, 2018 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education