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I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful.…

Rachel Hoyee

Brand Designer, Illustrator, Graphic Designer, +2

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I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful.…

Available to hire

Hong Kong

I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling.

I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Designer & Art Director at Barebooby

March 1, 2024 - September 1, 2025

Led all brand and visual design as the sole creative across digital, print, and product touchpoints. Directed campaign concepts, packaging systems, and social content for multi-product lines. Unified visual language across platforms to strengthen brand recognition.

Co-Founder & Creative Lead at Hyun3 Coffee (FuwaFuwa Coffee)

September 1, 2021 - October 1, 2024

Graphic Designer at GROCERY

December 1, 2024 - May 1, 2025

Spearheaded all branding, packaging, and web design initiatives from launch to scale. Directed photography and videography for brand storytelling and managed the café’s online content strategy. Led PR, partnerships, and customer experience collaboration.

Digital Content Creator & Designer at The Murray, Hong Kong

October 1, 2025 - Present

Designed high-engagement social media graphics and visual concepts for large-scale collaboration campaigns. Executed layout design for seasonal product drops and directed flat-lay photography for clothing collections. Designed and created illustrations, lookbooks, drop layouts, and digital assets for new collections.