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Hi, I'm Laurie Winchenbaugh, a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, blending creative direction, production, and performance analytics to deliver measurable business results on TikTok, Instagram, YouTube, and LinkedIn. I'm seeking a remote position focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I turn complex topics into accessible narratives and thrive when partnering across teams to align social creative with growth goals.…Hi, I'm Laurie Winchenbaugh, a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, blending creative direction, production, and performance analytics to deliver measurable business results on TikTok, Instagram, YouTube, and LinkedIn. I'm seeking a remote position focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I turn complex topics into accessible narratives and thrive when partnering across teams to align social creative with growth goals.

Laurie Winchenbaugh

Social Media Manager, Video Editor, Content Creator, +2

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Hi, I'm Laurie Winchenbaugh, a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, blending creative direction, production, and performance analytics to deliver measurable business results on TikTok, Instagram, YouTube, and LinkedIn. I'm seeking a remote position focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I turn complex topics into accessible narratives and thrive when partnering across teams to align social creative with growth goals.…Hi, I'm Laurie Winchenbaugh, a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, blending creative direction, production, and performance analytics to deliver measurable business results on TikTok, Instagram, YouTube, and LinkedIn. I'm seeking a remote position focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I turn complex topics into accessible narratives and thrive when partnering across teams to align social creative with growth goals.

Available to hire

Hi, I’m Laurie Winchenbaugh, a creative social media strategist and video content producer with 4+ years of experience driving audience growth and engagement through authentic, story-driven campaigns. I specialize in short-form video for brands across SaaS, health tech, and consumer apps, blending creative direction, production, and performance analytics to deliver measurable business results on TikTok, Instagram, YouTube, and LinkedIn.

I’m seeking a remote position focused on video and social media strategy with a collaborative team that values creative storytelling and measurable growth. I turn complex topics into accessible narratives and thrive when partnering across teams to align social creative with growth goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at RevolutionParts

March 1, 2025 - Present

Managed and executed organic content across TikTok, Facebook, LinkedIn, Instagram, and X, ensuring cross-platform consistency and growth through daily and weekly posting. Edited 40+ video clips monthly from webinars, podcasts, and interviews to fuel brand storytelling and community engagement. Partner with the paid media team to align organic and paid strategies for stronger full-funnel growth. Created content that helped drive a 307% increase in LinkedIn impressions (1.9M+ in six months), 90% follower growth, and 25% rise in page traffic; Supported Facebook content performance contributing to 1.8M+ impressions and 444% increase in visibility while maintaining cohesive creative direction across paid and organic posts. Track performance using Hootsuite and native analytics to report monthly follower, engagement, and reach growth.

Head of Video + Social Media Strategy at Venteur, Inc.

October 1, 2021 - September 30, 2025

Produced 300+ videos across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, boosting brand visibility and driving measurable engagement. Built Venteur’s TikTok account from 0 → 1.5K followers, driving 100K+ organic views across health and insurance explainer content. Scaled LinkedIn audience by 200%+ and built YouTube Shorts from the ground up to 150 subscribers. Increased overall impressions by 128% YoY, engagement by 121.8%, and clicks by 332% YoY, directly impacting inbound leads. Created and launched Facebook ad campaigns for top-of-funnel B2B lead generation, producing a short-form video ad that generated $90K in annual recurring revenue (ARR) from a $644 spend—a 14,043% ROAS. Edited case studies, campaign ads, and open enrollment video series that became central to marketing campaigns.

Social Media Manager at Kinship

February 1, 2024 - September 30, 2024

Led a video-first content strategy across TikTok, Instagram, and LinkedIn to grow brand awareness and engagement through authentic, story-driven short-form content. Concepted, scripted, and edited high-performing videos for both organic and paid campaigns, ensuring creative consistency across platforms. Produced short-form video ad campaigns that generated 904 mobile app installs, 140K+ total reach, and a $4.71 cost per install on a $30/day budget. Analyzed campaign metrics to optimize creative performance and targeting, improving overall ROI and engagement. Collaborated cross-functionally with marketing and product teams to align social creative with user-acquisition and growth goals.