Analyzed campaign performance data across activations; built Excel dashboards tracking KPIs including ROI, foot traffic, and conversion rates; synthesized qualitative consumer feedback into executive-ready strategy reports; supported client research presentations and internally; managed large sweepstakes for high-value clients; assisted in setting up pre- and post-event surveys and in valuing sponsorship deals; created visuals to illustrate findings.

Research Analyst at PAMEE

April 1, 2021 - January 1, 2022

Collaborated on developing a new research database; researched topics to add to the database; organized information in Excel for easy consumption.

Website Designer at Arcadia Cookie Company

January 1, 2021 - March 1, 2021

Re-designed the company’s website from the ground up; provided marketing guidance and advised on social media handling.

Artist/Assistant/Photographer at San Antonio River Authority

August 1, 2018 - January 1, 2019

Assisted artist Margarita Cabrera on the Arbol de la Vida project; photographed each piece for an accompanying app.